Impact of social media on consumer behavior   Author SAHIL MUKUNDA KUMBHAR FY-MMS-A-22   The Impact of Influencer Marketing on Consumer Buyer Behavior    Social media has become a global marketing tool, connecting billions of users and transforming the world into a digital marketplace. The rise of influencer marketing, driven by Millennials’ heavy social media use,… Continue reading Impact of social media on consumer behaviour

Title: A Study on the Impact of Digital Marketing and Social Media on Consumer Buying Behaviour and Purchase Intention Author: Umar Shaikh Roll No: 0225102   A Study on Consumers’ Preferences and Buying Behaviour Using Digital Marketing     As per this research we have used the data for 110 responses through online questionnaire to… Continue reading A Study on the Impact of Digital Marketing and Social Media on Consumer Buying Behaviour and Purchase Intention

Title – Investor Psychology Author – Shravani Kulthe Roll No – 84   Literature Review: 1.Investor Psychology and the Changing Paradigm of Asset Pricing The way we think about asset pricing is undergoing a significant transformation. For a long time, it was believed that investors were rational and markets were efficient. However, this perspective is… Continue reading Investor Psychology

ROLE OF MICRO-ECONOMICS IN RURAL DEVELOPMENT.  AUTHOR :- AYUSH GAWAI Literature Review :- 1.Towards a Microeconomics of Growth Standard aggregate models often fail to explain why development is “lumpy,” with intense growth clustering in specific regions or sectors while others stagnate. This paper argues for a microeconomic shift, emphasizing the critical interplay between “1st advantage”… Continue reading ROLE OF MICRO-ECONOMICS IN RURAL DEVELOPMENT.

Cyberbullying Detection and Socio-Psychological Impact Rohan Sonawane 0225051 ​1. Technological Advancements in Detection ​Recent research focuses heavily on utilizing Artificial Intelligence to automate the identification of harmful online behaviors. ​Deep Learning Models: Deep learning is recognized as the most promising tool for recognizing cyberbullying by analyzing text, images, and user behaviors. Transformer-based and recurrent neural… Continue reading Cyberbullying

Title: Impact of AI in Marketing Author: Ganesh Rajendra Gaikwad     1.0 Introduction Artificial Intelligence (AI) is changing the way marketing works in today’s digital world. Earlier, companies used basic customer data and general advertisements for everyone. Now, AI helps companies understand each customer’s behavior, interests, and needs. AI tools analyze large amounts of data from social media, websites, and online… Continue reading Impact of AI in marketing

Dependence on AI Author – PRATHAM KADAM Kohinoor Business School, MMS FY2025-26   Introduction Dependence on AI refers to the growing tendency of individuals and organizations to rely heavily on artificial intelligence systems for thinking, decision-making, problem-solving, and emotional support. As AI tools become more accurate, convenient, and accessible, people increasingly use them for studying,… Continue reading Dependence on AI

Title: Financial Literacy and Its Impact on Financial Behavior, Inclusion, and Empowerment. Author: Vinayak Sunil Kale. Roll No.: 73 Class: FYMMS   Literature Review: 1. Promoting Financial Inclusion Through Financial Education The article evaluates the impact of financial literacy on financial inclusion in India, taking into consideration key factors such as savings habits, debt management,… Continue reading Financial Literacy and Its Impact on Financial Behavior, Inclusion, and Empowerment.

Childhood Obesity: A Review of 10 Articles Introduction Childhood obesity has become a serious health problem across the world. Many countries are facing an increase in overweight and obese children. The reasons include unhealthy eating habits, junk food advertising, lack of physical activity, family influence, and government policies. Because of its long-term health and social… Continue reading Childhood Obesity

Title : The factors influencing Gen Z’s preference between digital investment platforms and traditional banking channels. Author : Pooja Ajit Kasar Introduction : In today’s digital world, the way people use banking and investment services is changing very fast. The ten articles show that Generation Z prefers digital platforms because they are quick, easy, and… Continue reading The factors influencing Gen Z’s preference between digital investment platforms and traditional Banking channels .