Author: Surajkumar Jha 71
Introduction:
The Haryanavi music industry has seen rapid growth in recent years, with singers gaining massive popularity across North India and digital platforms like YouTube and Spotify. The success of these artists depends not only on musical talent but also on factors such as audience engagement, lyrical appeal, and consistency in content production. This study focuses on analyzing the perceived popularity and performance of selected Haryanavi singers based on audience ratings.
Objective:
To analyze the ratings of selected Haryanavi singers using one-way ANOVA and determine whether there is a statistically significant difference in their popularity levels.
Literature review:
Popularity and Digital Reach
Sharma (2020) highlights that regional music industries, especially Haryanvi music, have grown due to digital platforms. Artists with higher engagement rates and viral content tend to dominate audience perception.
Statistical Analysis in Entertainment
Verma and Singh (2022) suggest that statistical tools like ANOVA can effectively measure differences in audience perception across artists, helping identify consistency and variance in popularity.
Data collection:
The data for this study was collected using primary research methods via a structured survey distributed through Google Forms. A total of 30 responses were recorded. Participants were asked to rate the Haryanvi Singers -Masoom Sharma, Kunwar, Krish Rao, Dhandha Nyoliwala, – on a scale of 1 to 10 based on their overall musical appeal, brand value, and consistency, and One-Way ANOVA was calculated on the compiled data.
Data Analysis:
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Anova: Single Factor |
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|
SUMMARY |
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|
Groups |
Count |
Sum |
Average |
Variance |
||
|
Masoom Sharma |
30 |
208 |
6.933333 |
6.34023 |
||
|
Kunwar |
30 |
205 |
6.833333 |
6.212644 |
||
|
Krish Rao |
30 |
211 |
7.033333 |
7.412644 |
||
|
Dhandha Nyoliwala |
30 |
186 |
6.2 |
8.648276 |
||
|
ANOVA |
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|
Source of Variation |
SS |
df |
MS |
F |
P-value |
F crit |
|
Between Groups |
12.7 |
3 |
4.233333 |
0.591789 |
0.6216 |
2.682809 |
|
Within Groups |
829.8 |
116 |
7.153448 |
|||
|
Total |
842.5 |
119 |
|
|
|
|
H0: Masoom Sharma = Kunwar = Krish Rao = Dhandha Nyoliwala (There is no significant difference in their popularity ratings).
H1: At least one singer has significantly different popularity.
Conclusion:
Since the calculated F value (0.591789) is less than the F critical value (2.682809), we fail to reject the null hypothesis. This indicates that there is no significant difference in popularity among the selected Haryanvi singers.
Reference:
- Sharma, R. (2020). Growth of regional music industry in India: A digital perspective. Journal of Media Studies, 12(2), 45–60.
- Verma, A., & Singh, P. (2022). Statistical methods in entertainment and audience analysis. International Journal of Data Science, 8(1), 22–30. Singh, S., 1(03), 180–184. https://doi.org/10.4236/ajor.2011.13020
