Author : Shruti Hanumantha Myatari – 0225030
Introduction
This survey aims to understand individuals’ preferences for different movie genres such as Action, Comedy, Romance, and Horror. Movie preferences play an important role in entertainment choices and reflect personal interests and emotions. The study helps in identifying popular genres among respondents.
Objective
- To identify the most preferred movie genres among individuals.
- To analyze patterns and trends in entertainment preferences.
Data Collection
The data was collected through a structured questionnaire using Google Forms. The survey included a multiple-choice question asking respondents to select their favourite movie genre. The responses were collected from participants and recorded for analysis. Questionnaires are an effective method for collecting primary data in a simple and organized way.
Data Analysis
Anova: Single Factor
|
SUMMARY |
|
|||||
|
Groups |
Count |
Sum |
Average |
Variance |
|
|
|
Horror |
30 |
239 |
7.966666667 |
6.37816092 |
|
|
|
Romance |
30 |
222 |
7.4 |
6.524137931 |
|
|
|
Comedy |
30 |
245 |
8.166666667 |
4.350574713 |
|
|
|
Action |
30 |
226 |
7.533333333 |
4.809195402 |
|
|
|
ANOVA |
||||||
|
Source of Variation |
SS |
df |
MS |
F |
P-value |
F crit |
|
Between Groups |
11.66666667 |
3 |
3.888888889 |
0.705081449 |
0.550865643 |
2.682809407 |
|
Within Groups |
639.8 |
116 |
5.515517241 |
|
|
|
|
|
|
|
|
|
|
|
|
Total |
651.4666667 |
119 |
|
|
|
|
The collected data was analyzed by observing the frequency of responses for each genre. The most selected genre indicates the highest preference among respondents. Comparative analysis helps in understanding which genres are more popular.
Hypothesis Testing
- H₀ (Null Hypothesis): No significant difference in genre preference
- H₁ (Alternative Hypothesis): Significant difference exists
Conclusion
The analysis shows that although Comedy appears to be the most preferred genre, the difference in preferences among genres is not statistically significant. This means that overall, students have similar levels of preference across all movie genres, and no single genre is strongly dominant.
References
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.
https://www.pearson.com/en-us/subject-catalog/p/marketing-management/P200000003289
Kothari, C. R. (2004). Research methodology: Methods and techniques (2nd ed.). New Age International Publishers.
https://books.google.co.in/books?id=hZ9wSHysQDYC