TITLE: Analysis of Celebrity Ratings
AUTHOR: Harsh Rajan Shejwal
INTRODUCTION: The media and entertainment industry is a significant driver of modern culture and economic influence. Prominent actors such as Hrithik Roshan, Shah Rukh Khan, Ranbir Kapoor, and Aditya Roy Kapoor are leading figures who command substantial public attention and brand value.
OBJECTIVE: The objective of this study is to compare the popularity and audience preference for these four actors based on team-provided ratings to identify if there are significant differences in their public appeal.
DATA COLLECTION: To understand preferences among the different actors, ratings were collected on a scale ranging from 1 to 10. A total of 40 teams participated in the survey, and the collected data were analyzed using ANOVA (Analysis of Variance) to identify any significant differences in preference.
DATA ANALYSIS:
ANOVA Results
|
Source of Variation |
SS |
df |
MS |
F |
P-value |
F crit |
|
Between Groups |
16.519 |
3 |
5.506 |
0.6931 |
0.558 |
2.666 |
|
Within Groups |
1239.175 |
156 |
7.943 |
|
|
|
|
Total |
1255.6938 |
159 |
|
|
|
|
CONCLUSION: Based on the statistical analysis, the P-value is 0.55755, which is greater than 0.05. Therefore, we Accept the Null Hypothesis (H 0 ). This indicates that there is no statistically significant difference in the ratings across the four actors.
REFERENCE:
Dutta, K., & Singh, S. (2024). Star Power and Brand Value: An Analysis of the Indian Film Industry. Journal of Creative Industries and Media Studies, 12(2), 88-102.
Katyal, S., & Jain, V. (2025). Celebrity Endorsement and Consumer Purchase Intent: A Study of Bollywood Superstars. International Journal of Marketing Research, 15(1), 45-59.