AUTHOR: Sailee Sandeep Khedekar
INTRODUCTION:
A Study of Floral Preferences Among Students focuses on understanding which flowers students like the most and the reasons behind their choices. The study explores factors such as color, fragrance, cultural significance, emotional attachment, and personal experiences that influence floral preferences.
OBJECTIVE: The objective of this study is to understand and analyze the floral preferences of students depending on various aspects.
LITRATURE REVIEW:
· Previous studies on consumer and student preferences indicate that aesthetic factors such as color, fragrance, and visual appeal play a major role in shaping individual preferences toward flowers. Research highlights that flowers are often chosen based on emotional responses and personal liking rather than purely functional reasons.
· Existing literature also emphasizes cultural and psychological influences on floral preferences. Flowers associated with festivals, traditions, or personal memories tend to be more preferred, showing that emotional attachment and social background significantly affect choice patterns among students.
DATA COLLECTION: To understand student’s preferences among different flowers, ratings were collected on a scale ranging from 1 to 10. A total of 40 students participated in the survey, and the collected data were analyzed using ANOVA (Analysis of Variance) to identify any significant differences in floral preference.
DATA ANALYSIS:
|
ANOVA |
||||||
|
Source of Variation |
SS |
df |
MS |
F |
P-value |
F crit |
|
Between Groups |
5.051282 |
3 |
1.683761 |
0.318343 |
0.812099 |
2.664107 |
|
Within Groups |
803.9487 |
152 |
5.289136 |
|||
|
Total |
809 |
155 |
|
|
|
|
CONCLUSION:
Ho: All are same
H1: Anyone one of them is different.
F= 0.3183
If P value of F is 0.3183 i.e. greater than 0.05, therefore we accept Null Hypothesis (Ho).
REFERENCE:
· Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
— Explains how aesthetic appeal and emotional factors influence individual preferences.
· Solomon, M. R. (2018). Consumer Behavior: Buying, Having, and Being (12th ed.). Pearson Education.
— Discusses psychological and cultural influences on consumer choice and preference behavior.