Authors : Sanket Nichale, Rohan Randive, Jay Maru
Introduction
Quick commerce (Q-commerce) is transforming consumer behavior by offering ultra-fast delivery of essentials. As convenience becomes a top priority, consumers are shifting their shopping habits, spending patterns, and preferences. This report analyzes survey responses to understand how Q-commerce impacts consumer perceptions, focusing on convenience, spending, offline buying preferences, time savings, and effects on local businesses. Statistical measures like Mean, Standard Deviation, Standard Error, and Z values are used to interpret the findings.
Objective
To analyze the impact of quick commerce on consumer behavior, focusing on convenience, spending patterns, offline buying preferences, time savings, and effects on local businesses using statistical measures.
Literature Review
Quick commerce (Q-commerce) has significantly impacted consumer behavior by offering rapid delivery services that prioritize convenience. According to Verma and Sharma (2022), the demand for speed has shifted consumer preferences from traditional retail to digital platforms, resulting in increased spending and impulsive buying. This transformation highlights the growing importance of convenience in modern shopping habits, but it also raises concerns about the declining relevance of local businesses.
Data collection
Data was collected through a Likert scale survey, targeting consumers to understand their perceptions of quick commerce. Respondents rated their agreement with various statements related to convenience, spending patterns, offline buying preferences, time savings, and the impact on local businesses. The collected data was then analyzed using statistical measures to derive meaningful insights.
These are the questions we framed for data collection:
1)It’s convenient for my daily shopping needs.
2)Because of quick commerce my spending has increased.
3)I prefer offline buying due to their higher delivery charges.
4)The fast delivery saves my significant time.
5)I stopped buying from local shops.
Data Analysis
|
A |
B |
C |
D |
E |
F |
|
|
Mean |
SD |
SE |
Z |
Result |
|
Q1 |
2.01 |
1.41 |
0.12 |
17.35 |
positive |
|
Q2 |
2.73 |
1.18 |
0.12 |
22.86 |
positive |
|
Q3 |
2.85 |
1.26 |
0.13 |
2.37 |
positive |
|
Q4 |
2.45 |
1.15 |
0.12 |
21.09 |
positive |
|
Q5 |
2.95 |
1.29 |
0.13 |
22.58 |
positive |
Insights and Conclusions
1. Convenience: Respondents perceive quick commerce as convenient for daily shopping, as shown by a mean of 2.01 and a significant Z value of 17.35.
2. Spending Patterns: The mean score of 2.73 indicates increased spending due to quick commerce, with a highly significant Z value of 22.86.
3. Preference for Offline Buying: Although there is a tendency to prefer offline purchases for better discounts (mean 2.85), the Z value of 22.37 indicates that it is statistically significant.
4. Time Savings: Fast delivery significantly impacts the perception of time savings, as indicated by a Z value of 21.09.
5. Impact on Local Shops: A mean of 2.95 and a Z value of 22.58 indicate that respondents are moving away from local shops due to the convenience of quick commerce.
5. Final Remarks
The analysis reveals that quick commerce significantly impacts consumer behavior in terms of convenience, spending habits, time savings, and shopping preferences. While the convenience and time efficiency are positively perceived, there is a noticeable shift away from local shops. Marketers and businesses need to consider these shifts when strategizing to sustain consumer engagement.
Referance
Verma, A., & Sharma, R. (2022). The Impact of Quick Commerce on Consumer Behavior: A Shift from Traditional to Digital Shopping. Journal of Consumer Studies, 15(3), 45-57.