Title :- Impact of Instagram
Author :- Gauresh Bhise, Shraddha Bhosle and Sushant Jadhav
Problem Introduction :- Instagram has both positive and negative impacts on students. It helps them stay connected, learn, and express creativity, but excessive use can lead to distractions, lower focus on studies, and affect mental health. Finding a balance is key to using Instagram wisely without harming productivity or well-being.
Objective :- The objective is to understand how Instagram affects students’ studies, social life, and mental well-being.
Literature Review :-
Effects of Instagram on consumption and fashion
(Emel Demir Askeroğlu, 2017) Spread of internet usage and developed social media environments started to have an impact on individuals’ lives along with rapid progress of digital technologies. Moreover, the use of social media is becoming effective in shaping our daily life and even our culture. As consumption and fashion concepts become important due to usage of Instagram. In order to set this out, focus interviews have been conducted with Instagram users among university students to show the effect between Instagram products that are being followed in Instagram and the students’ consumption. The first group is formed of female students and the second group of male students.
Impact of Instagram on Academic Performance
(Masrom M, 2024) This study looks at how excessive Instagram use affects students’ academic performance. Researchers surveyed 285 university students in Malaysia and analyzed the data using two methods: structural equation modeling (SEM) and artificial neural networks (ANN). The study found that students use Instagram excessively mainly for escapism, entertainment, and social gratification (interacting with others). Among these, escapism—using Instagram to escape stress—was the strongest reason for excessive use. The study confirmed that spending too much time on Instagram leads to academic impairment, meaning students struggle with their studies. Interestingly, content gratification (the actual posts and information on Instagram) was not a major factor in excessive use. The research suggests that universities should help students manage their social media use to prevent negative academic effects.
Data Collection :- To understand the problem 5 Questions were framed and students of Kohinoor Business School were approached.
The following questions were asked during the survey.
1) Using Instagram before bed affects my sleep quality.
2) Instagram influences my purchasing decisions.
3) Instagram helps me stay connected with friends and family.
4) Using Instagram affects my productivity and focus.
5) I often compare my life to others based on what I see on Instagram.
Data Analysis :-
|
|
Q1 |
Q2 |
Q3 |
Q4 |
Q5 |
|
MEAN |
4.04 |
3.51 |
3.86 |
3.84 |
3.08 |
|
STANDARD DEVIATION |
1.03 |
1.23 |
1.26 |
1.07 |
1.32 |
|
STANDARD ERROR |
0.10 |
0.12 |
0.13 |
0.11 |
0.13 |
|
HYPOTHESIS |
10.1 |
4.1 |
6.9 |
7.8 |
0.6 |
|
RESULT |
POSITIVE |
POSITIVE |
POSITIVE |
POSITIVE |
NEUTRAL |
Conclusion:-
Students usage Instagram before bedtime has a impact of poor sleep quality.
Students feels that Instagram highly influences there purchasing decisions.
Students feels that Instagram helps them to stay connected with their friends and family.
Students high usage of Instagram affects their productivity and focus.
Students are neutral about compare there life to others based on what they see on Instagram.
References :-
Emel Demir Askeroğlu, 2017. “A Study on the Effects of Digital Life and Instagram Celebrities on Life Styles of Youth as a Popular Cultural Element,” International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 214-220, July.
Masrom, M., Busalim, A., Griffiths, M. D., Asadi, S., & Mohd Ali, R. (2024). The impact of excessive Instagram use on students’ academic study: a two-stage SEM and artificial neural network approach. Interactive Learning Environments, 32(7), 3546-3565.