Factor Analysis Report
Product: Activa Scooty
Authors: Tanay Harsh, Krish Chauhan, Mohit Kumar Sah
Objective: To reduce dimensionality of key product attributes
Introduction
This report explores the key attributes associated with our product, each selected for its role in enhancing user satisfaction, functionality, and overall performance. The following characteristics highlight the product’s unique value propositions and competitive advantages:
- Efficiency: This characteristic focuses on optimizing the product’s operational performance. Efficiency ensures that users experience consistent results with minimal resource consumption, making it suitable for regular use. High efficiency reduces environmental impact, aligns with sustainability goals, and often translates to long-term cost savings for users.
- Engine: The engine’s quality and performance are central to product reliability. A well-engineered system provides consistent power output, ensuring smooth operation and reducing maintenance needs. It’s designed for durability, making the product resilient under various operating conditions, while also contributing to a quieter, more refined user experience.
- Automatic Functionality: Automation adds to the product’s ease of use by reducing the need for manual intervention. This characteristic enhances user convenience, providing a seamless experience that makes operation intuitive and user-friendly. Automatic functions often contribute to safety as well, by minimizing user errors and maintaining consistent settings.
- Comfort: User comfort is essential, particularly for products designed for extended use. This attribute ensures ergonomic design, balancing functionality with user-friendly features like adjustable settings and cushioning. Comfort promotes prolonged usage without discomfort, enhancing user satisfaction and overall experience.
- Storage: With dedicated storage features, the product offers practical solutions for users’ organizational needs. Efficient storage design maximizes space utilization, keeping essential items accessible while maintaining a streamlined appearance. This characteristic adds value by promoting both convenience and aesthetic appeal in storage solutions.
- Clearance: A product’s clearance capability is crucial for performance in diverse environments, particularly where obstacles or uneven surfaces are encountered. This feature ensures the product can operate smoothly over such conditions, enhancing versatility and expanding the range of use cases.
- Combi-Braking System (CBS): Safety is a top priority, and the combi-braking system exemplifies this by providing enhanced stopping power and stability. This feature is particularly beneficial in emergency scenarios, where quick and reliable braking is essential. The CBS ensures that both front and rear braking systems work harmoniously, increasing overall safety and user confidence.
- Suspension: Quality suspension systems play a pivotal role in maintaining stability and comfort. This characteristic reduces the impact of bumps and rough surfaces, creating a smoother experience. High-quality suspension adds to durability by preventing excessive wear and tear, further solidifying the product’s reliability.
- Illumination: Lighting features are essential for visibility and safety, especially in low-light conditions. Effective illumination improves operational clarity and enhances security by allowing users to see and be seen. Modern, energy-efficient lighting technology in this product provides excellent illumination while conserving power.
- Affordability: This attribute ensures the product remains accessible to a broad consumer base. Affordability reflects a commitment to balancing quality and cost, ensuring that users receive maximum value without compromise. It underscores the goal of providing a reliable product that meets diverse needs within budget-friendly parameters.
DATA COLLECTION
|
efficiency |
engine |
automatic |
comfort |
storage |
Clearance |
combi-braking system (CBS) |
suspension |
Illumination |
Affordability |
|
8 |
9 |
5 |
6 |
9 |
7 |
6 |
7 |
7 |
9 |
|
2 |
2 |
2 |
1 |
1 |
2 |
2 |
2 |
2 |
1 |
|
8 |
8 |
7 |
6 |
9 |
8 |
7 |
7 |
7 |
8 |
|
9 |
7 |
4 |
1 |
10 |
5 |
3 |
5 |
10 |
2 |
|
9 |
6 |
8 |
1 |
7 |
5 |
7 |
6 |
5 |
8 |
|
7 |
8 |
9 |
7 |
7 |
4 |
7 |
9 |
1 |
8 |
|
1 |
8 |
9 |
8 |
7 |
9 |
7 |
10 |
4 |
8 |
|
1 |
4 |
5 |
10 |
9 |
5 |
1 |
9 |
9 |
6 |
|
3 |
4 |
10 |
4 |
8 |
5 |
10 |
3 |
1 |
7 |
|
10 |
4 |
9 |
10 |
8 |
4 |
10 |
8 |
10 |
3 |
|
5 |
6 |
8 |
2 |
3 |
6 |
6 |
9 |
10 |
7 |
|
4 |
9 |
5 |
4 |
6 |
9 |
7 |
9 |
4 |
6 |
|
10 |
10 |
4 |
7 |
3 |
8 |
5 |
1 |
3 |
7 |
|
5 |
1 |
5 |
3 |
8 |
4 |
4 |
3 |
3 |
6 |
|
7 |
3 |
8 |
5 |
3 |
1 |
5 |
6 |
8 |
5 |
|
9 |
10 |
10 |
4 |
3 |
7 |
4 |
4 |
2 |
4 |
|
4 |
6 |
3 |
9 |
8 |
6 |
10 |
4 |
8 |
7 |
|
5 |
10 |
5 |
1 |
10 |
4 |
1 |
9 |
7 |
4 |
|
10 |
3 |
7 |
2 |
9 |
1 |
7 |
4 |
6 |
5 |
|
2 |
7 |
8 |
2 |
10 |
8 |
9 |
7 |
7 |
1 |
|
3 |
7 |
10 |
4 |
4 |
2 |
8 |
10 |
6 |
5 |
|
9 |
7 |
8 |
5 |
5 |
1 |
7 |
2 |
1 |
1 |
|
1 |
8 |
3 |
2 |
10 |
2 |
4 |
3 |
5 |
6 |
|
5 |
1 |
9 |
8 |
6 |
6 |
6 |
7 |
2 |
10 |
|
1 |
4 |
4 |
1 |
1 |
8 |
8 |
9 |
9 |
10 |
|
4 |
6 |
9 |
2 |
2 |
3 |
3 |
3 |
5 |
7 |
|
6 |
5 |
2 |
9 |
4 |
2 |
6 |
4 |
9 |
7 |
|
4 |
6 |
3 |
7 |
4 |
3 |
10 |
5 |
8 |
1 |
|
3 |
7 |
3 |
7 |
8 |
9 |
6 |
7 |
5 |
4 |
|
9 |
1 |
6 |
6 |
2 |
8 |
5 |
2 |
9 |
2 |
|
1 |
4 |
3 |
5 |
8 |
10 |
4 |
5 |
9 |
1 |
|
8 |
3 |
4 |
5 |
8 |
3 |
9 |
3 |
8 |
6 |
|
6 |
9 |
2 |
7 |
10 |
10 |
5 |
4 |
10 |
4 |
|
1 |
1 |
3 |
5 |
3 |
10 |
3 |
1 |
10 |
9 |
|
6 |
2 |
4 |
7 |
8 |
2 |
7 |
9 |
9 |
7 |
|
10 |
8 |
7 |
9 |
2 |
1 |
2 |
3 |
2 |
4 |
|
1 |
9 |
5 |
8 |
8 |
2 |
6 |
9 |
1 |
4 |
|
7 |
10 |
4 |
10 |
8 |
5 |
4 |
9 |
5 |
1 |
|
9 |
4 |
7 |
1 |
6 |
4 |
7 |
7 |
10 |
2 |
|
7 |
6 |
5 |
7 |
10 |
8 |
2 |
8 |
9 |
8 |
|
5 |
8 |
10 |
8 |
2 |
9 |
5 |
9 |
3 |
5 |
|
8 |
8 |
6 |
6 |
1 |
5 |
1 |
4 |
8 |
1 |
|
2 |
7 |
2 |
9 |
2 |
2 |
4 |
5 |
4 |
1 |
|
6 |
7 |
7 |
2 |
3 |
5 |
8 |
8 |
2 |
8 |
|
4 |
3 |
2 |
5 |
8 |
6 |
8 |
8 |
7 |
8 |
|
3 |
4 |
2 |
7 |
1 |
8 |
10 |
7 |
6 |
3 |
|
5 |
5 |
9 |
1 |
4 |
8 |
10 |
7 |
8 |
5 |
|
5 |
5 |
10 |
5 |
9 |
3 |
8 |
3 |
6 |
7 |
|
2 |
8 |
1 |
10 |
2 |
1 |
7 |
9 |
5 |
5 |
|
1 |
8 |
3 |
2 |
6 |
2 |
2 |
10 |
7 |
10 |
|
9 |
4 |
10 |
4 |
7 |
10 |
1 |
9 |
3 |
10 |
|
4 |
9 |
9 |
10 |
5 |
6 |
6 |
4 |
10 |
7 |
|
5 |
5 |
2 |
4 |
10 |
5 |
10 |
3 |
6 |
5 |
|
10 |
1 |
10 |
2 |
4 |
2 |
9 |
9 |
4 |
3 |
Data Analysis
This report applies factor analysis to identify core components underlying consumer perception of the product’s attributes.
KMO and Bartlett’s Test
|
KMO and Bartlett’s Test |
||
|
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. |
.419 |
|
|
Bartlett’s Test of Sphericity |
Approx. Chi-Square |
41.137 |
|
df |
45 |
|
|
Sig. |
.636 |
|
- Kaiser-Meyer-Olkin Measure of Sampling Adequacy: 0.419
This indicates a lower level of sampling adequacy, which means the dataset may have limited suitability for factor analysis. - Bartlett’s Test of Sphericity:
- Approximate Chi-Square: 41.137
- Degrees of Freedom (df): 45
- Significance (Sig.): 0.636
The high significance value (>0.05) implies that the correlation matrix is close to an identity matrix, which suggests that variables do not correlate enough for effective factor analysis.
|
Component Matrixa |
|||||
|
|
Component |
||||
|
1 |
2 |
3 |
4 |
5 |
|
|
Clearance |
.511 |
|
|
|
|
|
automatic |
|
.716 |
|
|
|
|
Affordability |
|
.581 |
|
|
|
|
suspension |
|
.577 |
|
|
|
|
engine |
|
|
-.764 |
|
|
|
Illumination |
|
|
|
|
|
|
comfort |
|
|
|
|
|
|
efficiency |
-.592 |
|
|
.652 |
|
|
storage |
|
|
|
.544 |
|
|
Breaking |
|
|
|
|
.759 |
|
Extraction Method: Principal Component Analysis. |
|||||
|
a. 5 components extracted. |
|||||
Number of Factors
The total variance captured by each component after rotation:
|
Component |
Total |
% of Variance |
Cumulative % |
|
1 |
1.470 |
14.698 |
14.698 |
|
2 |
1.411 |
14.114 |
28.812 |
|
3 |
1.312 |
13.117 |
41.929 |
|
4 |
1.304 |
13.042 |
54.971 |
|
5 |
1.100 |
11.002 |
65.973 |
|
Total Variance Explained |
||||||
|
Component |
Extraction Sums of Squared Loadings |
Rotation Sums of Squared Loadings |
||||
|
Total |
% of Variance |
Cumulative % |
Total |
% of Variance |
Cumulative % |
|
|
1 |
1.591 |
15.907 |
15.907 |
1.470 |
14.698 |
14.698 |
|
2 |
1.509 |
15.094 |
31.000 |
1.411 |
14.114 |
28.812 |
|
3 |
1.355 |
13.550 |
44.551 |
1.312 |
13.117 |
41.929 |
|
4 |
1.098 |
10.979 |
55.529 |
1.304 |
13.042 |
54.971 |
|
5 |
1.044 |
10.444 |
65.973 |
1.100 |
11.002 |
65.973 |
|
Extraction Method: Principal Component Analysis. |
||||||
|
Rotated Component Matrixa |
|||||
|
|
Component |
||||
|
1 |
2 |
3 |
4 |
5 |
|
|
Affordability |
.748 |
|
|
|
|
|
Suspension |
.646 |
|
|
|
|
|
Efficiency |
|
.819 |
|
|
|
|
Automatic |
|
.754 |
|
|
|
|
Illumination |
|
|
.746 |
|
|
|
Storage |
|
|
.669 |
|
|
|
Clearance |
|
|
|
|
|
|
Engine |
|
|
|
.789 |
|
|
Comfort |
|
|
|
.654 |
|
|
Breaking |
|
|
|
|
.888 |
|
Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. |
|||||
|
a. Rotation converged in 9 iterations. |
|||||
Rotated Components
The rotated component matrix demonstrates clearer groupings of attributes:
|
Attribute |
Component 1 |
Component 2 |
Component 3 |
Component 4 |
Component 5 |
|
Affordability |
0.748 |
||||
|
Suspension |
0.646 |
||||
|
Efficiency |
0.819 |
||||
|
Automatic |
0.754 |
||||
|
Illumination |
0.746 |
||||
|
Storage |
0.669 |
||||
|
Engine |
0.789 |
||||
|
Comfort |
0.654 |
||||
|
Braking |
0.888 |
Rotation Method: Varimax with Kaiser Normalization, converged in 9 iterations.
Conclusion
This factor analysis identified five primary components that account for about 66% of the total variance in product attributes. Key attributes, such as Affordability, Suspension, Efficiency, and Braking, strongly load onto different factors, reflecting distinct areas of importance. This segmentation helps target and enhance specific attributes based on consumer preferences.