Mobile Brand Preference Using ANOVA: Single Factor
Akash Upadhyay
F4 2024-26 –021330024040, ITM Business School, Kharghar, Navi Mumbai
Introduction: This report aims to understand the preferences of students at ITM Business School regarding four major Mobile brands. Apple, Samsung, Oppo, and MI. Each brand is known for its distinct characteristics, with Apple focusing on inclusivity, MI offering affordability, Oppo leading in trendy products, and Samsung excelling in innovation. By analysing student’s preferences, this report will provide insights into brand perceptions and key factors influencing their Mobile brand choices
Objective: To find out if there are significant differences in the preferences (ratings) of ITM students for the mentioned Mobile Brands.
Data Collection: Students of ITM Business School were surveyed. Each student rated four Mobile brands i.e. Apple, Samsung, Oppo and MI on a scale of 1 to 10, where 1 indicates low preference and 10 indicates high preference. The ratings for each Mobile brands were recorded for analysis
Data Analysis: The ANOVA: Single Factor test was performed to compare the means of the ratings across the four Mobile brands
The hypotheses for the test are:
Null Hypothesis (H0): There is no significant difference in the average ratings of Apple, Samsung, oppo and MI
Alternate Hypothesis (H1): At least one of the Mobile Brand has a significantly different average rating.
The results of carrying out ANOVA: Single Factor test is shown below
|
ANOVA |
||||||
|
Source of Variation |
SS |
df |
MS |
F |
P-value |
F crit |
|
Between Groups |
8.114583 |
3 |
2.704861 |
3.144989 |
0.028893 |
2.703594 |
|
Within Groups |
79.125 |
92 |
0.860054 |
|||
|
Total |
87.23958 |
95 |
|
|
|
|
Since the P-value is 0.02 which is smaller than the standard significance level of 0.05, we reject the null hypothesis
Conclusion: There is at least one Mobile brand which has a significant difference in the ratings given by the students of ITM. Therefore, all are not the same.