Author- Hardhik Machaiah F2 (021330024187)
Rating given to 5 luxury brands by students
INTRODUCTION: It’s a survey report presents an analysis of the ratings provided by students of four luxury fashion brands.
Fossil- Fossil Group, Inc., is an American fashion designer and manufacturer founded in 1984 by Tom Kartsotis and based in Richardson, Texas. Their brands include Fossil, Relic, Michele Watch, Skagen Denmark, Misfit, WSI, and Zodiac Watches.
Gucci- Guccio Gucci doing business as Gucci, is an Italian luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty for fragrance and cosmetics under the name Gucci Beauty.
Louis Vuitton- Louis Vuitton Malletier, commonly known as Louis Vuitton, is a French luxury fashion house and company founded in 1854 by Louis Vuitton.
Prada- Prada SpA operates as a holding company, which engages in the manufacture and distribution of luxury goods. Its products include leather goods, handbags, footwear, apparel, accessories, eyewear, and fragrances.
Object- to compare rating of 4 luxury fashion brands.
Data Collection: The data was collected by asking and note down it in a notebook the rating was given on scale of 1 to 10 of 4 brands by 25 students of my class. Then noted down it into an excel where I arrange them then make an Anova 1 factor or single factor table from data analysis tool.
Data analysis: I have selected data which are putted in data analysis tool where I have found an ANOVA Single factor table.
Single factor table.
|
ANOVA |
|
|
|
|
|
|
|
Source of Variation |
SS |
df |
MS |
F |
P-value |
F crit |
|
Between Groups |
29.39 |
3 |
9.796667 |
1.376742 |
0.254557 |
2.699393 |
|
Within Groups |
683.12 |
96 |
7.115833 |
|
|
|
|
Total |
712.51 |
99 |
|
|
|
|