Title – Comparison of 4 different biscuits
Author – Nishu Bhomia
Introduction – For the comparison of four different biscuit brands—Oreo, Bourbon, Jim-Jam, and Marie Gold—this research will evaluate various attributes such as taste, texture, packaging, pricing, and customer preferences. The study aims to provide insights into how these biscuits meet consumer expectations and which factors contribute most to their popularity and market positioning.
Objective – To compare 4 different biscuits.
Data collection – To gather relevant data, a survey was done in a class of finance on a scale of 10. Participants rated each biscuit on a scale of 1 to 10, allowing us to capture their opinions and ratings related to 4 biscuits. The collected data was then analysed to assess differences in ratings among the four biscuits, providing insights into their relative strengths and areas for customer preference.
Data Analysis –
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Anova: Single Factor |
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SUMMARY |
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Groups |
Count |
Sum |
Average |
Variance |
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Oero |
25 |
187.5 |
7.5 |
2.46 |
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Bourbon |
25 |
181.5 |
7.26 |
3.02 |
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Jim Jam |
25 |
200.5 |
8.02 |
5.24 |
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Marie Gold |
25 |
189 |
7.56 |
6.67 |
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ANOVA |
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Source of Variation |
SS |
df |
MS |
F |
P-value |
F crit |
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Between Groups |
7.57 |
3.00 |
2.52 |
0.58 |
0.63 |
2.70 |
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Within Groups |
417.46 |
96.00 |
4.35 |
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Total |
425.03 |
99.00 |
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Conclusion – As the P-value of the hypothesis is 0.63 is more than 0.05 we accept the null hypothesis meaning all are same. Based on the ANOVA results, there is sufficient evidence to conclude that there are significant differences in customer preference scores among the four biscuits. There is no statistically significant difference between the average values of Oreo, Bourbon, Jim-Jam and Marie Gold .The p-value (0.63) is much higher than the typical threshold of 0.05, meaning the differences in their averages could very likely be due to random chance.