Title: One way Annova test
Author: Pranita Kailas Nikam.
Introduction: In this research, we’re looking at how people rate four different brands in a survey. We’re using a method called one-way ANOVA to see if there are big differences in how people rate these brands. This will help us understand how brands can manage themselves better and make smarter marketing decisions.
Objective: To analyze consumer ratings of four brands via survey.
Literature Review: 1)Shoppers Stop’s appeal lies in its diverse product range, premium quality, and personalized shopping experience (Srinivasan, 2019). Its emphasis on customer service and loyalty programs fosters brand trust and loyalty (Kumar & Rajan, 2020). Additionally, Shoppers Stop’s strong offline presence and omnichannel strategies cater to diverse consumer needs (Laha & Shrivastava, 2018).
2) Biba’s success is attributed to its fusion of traditional Indian aesthetics with contemporary designs, appealing to both traditional and modern consumers (Singh & Rani, 2021). Its focus on affordable fashion, cultural relevance, and extensive retail network resonates well with Indian consumers (Gupta & Jain, 2017)
Data Collection: For one factor analysis of variance, I am using four shopping brands and surveyed on 15 people by rating for this brands i.e.(Shoppers stop, Biba, H&M, Zudio).
Data Analysis:
| Anova: Single Factor | ||||||
| SUMMARY | ||||||
| Groups | Count | Sum | Average | Variance | ||
| Shoppers stop | 15 | 87 | 5.8 | 0.6 | ||
| Biba | 15 | 91 | 6.066666667 | 3.923809524 | ||
| H&M | 15 | 103 | 6.866666667 | 1.552380952 | ||
| Zudio | 15 | 99 | 6.6 | 6.971428571 | ||
| ANOVA | ||||||
| Source of Variation | SS | df | MS | F | P-value | F crit |
| Between Groups | 10.66666667 | 3 | 3.555555556 | 1.090024331 | 0.360914 | 2.7694309 |
| Within Groups | 182.6666667 | 56 | 3.261904762 | |||
| Total | 193.3333333 | 59 |
As calculated F value is same to table F value So accept Ho, reject h1 meaning all are same.
Conclusion: All are same.
Reference:
Gedda, D., & Gustafsson, K. (2018). Fast fashion meets high-end luxury: An exploration of consumers’ perceptions of collaboration in the fashion industry. Journal of Global Fashion Marketing, 9(2), 107-119.
Gupta, M., & Jain, V. (2017). Success story of Biba Apparels. International Journal of Commerce and Management Research, 3(1), 46-51.
Kumar, P., & Rajan, A. (2020). Consumer behavior towards apparel retail stores – A study of Shoppers Stop. Indian Journal of Marketing, 50(11), 19-30.