The Influence of Instagram on Individuals
Authors: Ameya Tambe-119, Nitesh Khedekar-92, Nimesh Parte-103
Introduction:
In today’s digital age, social media platforms have become integral parts of our daily lives, shaping how we perceive ourselves and interact with others. Among these platforms, Instagram stands out as a powerful tool that influences individuals in various ways. This research delves into “The Influence of Instagram on Individuals,” focusing on the impact this popular social media platform has on our behaviors, attitudes, and well-being. By posing five questions to peers and collecting responses on a Likert scale, this study aims to explore the nuanced effects of Instagram on individuals’ self-perception, mental health, and social interactions. Through this research, we seek to gain a deeper understanding of how Instagram shapes our lives and the implications it has on our overall well-being.
Objective:
To understand the underlying issues of the problem ‘The influence of Instagram on individuals.’
Literature Review:
- How Consumers Consume Social Media Influence:
Scholz, J. (2021) states how consumers engage with social media influencers (SMIs) to enhance their beauty practices, learning makeup techniques, navigating product choices, and integrating influencer content into their daily routines. Consumers select influencers based on expertise and independence, modifying influencer performances to suit their needs. Influencers like Nikkie Tutorials promote makeup as self-empowerment, aiding consumers in reconciling ideological tensions and fostering engagement in the beauty community.
- Motivated Fake News: Understanding how ideology and competitive context influence misinformative posts on social media:
Xiajing Zhu, & Pechmann, C. (2022) explores how the competitive context influences the posting of political misinformation on social media. Findings indicate that conservatives are more likely to post misinformation in competitive contexts due to ingroup favoritism, while in cooperative contexts, liberals and conservatives show similar tendencies. The study highlights the mediating role of ingroup favoritism in the relationship between political ideology, context competitiveness, and the intention to post political misinformation, shedding light on the impact of context on misinformation dissemination behavior on social media.
Data Collection:
For the above problem we framed 5 questions on Likert scale 1 to 5. Data was gathered from KBS students. 100 students were surveyed. For each student Mean, Standard deviation, Standard error and T-stat was calculated.
Data Analysis:
|
|
Q1 |
Q2 |
Q3 |
Q4 |
Q5 |
|
MEAN |
3.08 |
3.63 |
2.91 |
3.56 |
3.20 |
|
STD DEVIATION |
1.14 |
1.13 |
1.27 |
1.25 |
1.37 |
|
STD ERROR |
0.11 |
0.11 |
0.12 |
0.12 |
0.13 |
|
T-stat |
-23.81 |
-23.38 |
-21.17 |
-21.02 |
-19.16 |
|
Results |
Negative |
Negative |
Negative |
Negative |
Negative |
At 95% confidence level,
If T stat > 1.96, accept positively.
If T stat is between 1.96 and –1.96, accept neutrally.
If T stat < -1.96, accept negatively.
Conclusion:
- Technology does not make staying connected with friends and partners easier for students.
- Social media doesn’t shape students’ views on relationships.
- Students don’t compare their life to others’ on Instagram.
- Students doesn’t spend excessive time on Instagram.
- Students have not faced FOMO (Fear of Missing Out) due to Instagram.
References:
SCHOLZ, J. How Consumers Consume Social Media Influence. Journal of Advertising, [s. l.], v. 50, n. 5, p. 510–527, 2021. DOI 10.1080/00913367.2021.1980472. https://research.ebsco.com/linkprocessor/plink?id=42aca7d4-ba6b-3df6-9b95-b9a5a113726d
XIAJING ZHU; PECHMANN, C. Motivated Fake News: Understanding how ideology and competitive context influence misinformative posts on social media. Advances in Consumer Research, [s. l.], v. 50, p. 144–146, 2022. https://research.ebsco.com/linkprocessor/plink?id=9b859aaa-597e-3927-a174-1ee77fdfe771