Title- Experience of MBA/MMS students watching business channels.
Authors- Tanmay Mungekar 33
Chandrakant Palve38
Akshay Pujari 45
Introduction: The experience of MBA students watching business channels can be insightful and educational. Our survey likely revealed that many students find value in staying updated on market trends, industry news, and financial analyses provided by these channels. Such exposure can enhance their understanding of business strategies, economic principles, and global markets, complementing their academic studies and preparing them for future careers in management and finance.
Objective: To understand the underlying issues of that problem.
Literature review: 1) Business News as a Source of Information
Fowler & Bridges (2017) concludes that in this study, student evaluations of business news activities are positive, indicating that these activities enhance instrumental, conceptual, reflective, and symbolic information literacy. These activities involve students finding and reading business news with specific goals, such as understanding strategic marketing decisions, leading to instrumental literacy. Students’ ability to select industries and firms for study enhances conceptual literacy. By evaluating and presenting their findings, students develop reflective literacy. Finally, students improve symbolic literacy by acquiring specialized concepts and jargon related to their field of study, such as in marketing.
2) News, noise, and Indian business cycle.
Goyal & Kumar (2020) states that the impact of technology shocks on output in Indian business cycles is lower compared to the United States, even when considering anticipated technology shocks. However, with imperfect knowledge of the permanent component of technology shock, its contribution to output increases, though it remains below US levels. Technological progress in emerging markets like India has a higher permanent or catch-up component and affects the cost side more, leading to a fall in interest rates compared to a rise in the United States in response to a positive technology shock.
Data Collection: For the above problem, 5 questions were framed to be answered on Likert Scale with 1 to 5 points. 100 students from Kohinoor Business School were surveyed and for each question which was coded as 1 to 5, Mean, Standard Deviation, Standard Error and T-stat was calculated.
| 
 
  | 
 Q 1  | 
 Q 2  | 
 Q 3  | 
 Q 4  | 
 Q 5  | 
| 
 Mean  | 
 3.54  | 
 3.44  | 
 2.74  | 
 3.32  | 
 3.07  | 
| 
 Standard Deviation  | 
 1.03  | 
 1.04  | 
 1.13  | 
 1.14  | 
 1.18  | 
| 
 Standard Error  | 
 0.10  | 
 0.10  | 
 0.11  | 
 0.11  | 
 0.12  | 
| 
 t-stat  | 
 5.25  | 
 4.24  | 
 -2.29  | 
 2.82  | 
 0.59  | 
| 
 Results  | 
 Positive  | 
 Positive  | 
 Negative  | 
 Positive  | 
 Neutral  | 
Conclusion:
- Students get inspired to pursue business or finance careers after watching these channels.
 - Students watch Economic Times.
 - Students does not watch CNBC.
 - Students discuss business channels topic with others.
 - Students are neutral towards watching Zee Business.
 
Reference-
Fowler & Bridges (2017). Business News as a Source of Information Literacy in Marketing. Marketing Education Review, [s. l.], v. 27, n. 2, p. 97–103, 2017. DOI 10.1080/10528008.2017.1309980. Disponível em: https://research.ebsco.com/linkprocessor/plink?id=843e344e-5b7a-30da-a9a6-7dc1ff91a431.
Goyal, A., & Kumar, A. (2022). News, noise, and Indian business cycle. Bulletin of Economic Research, [s. l.], v. 74, n. 2, p. 503–538, 2022. DOI 10.1111/boer.12306. Disponível em: https://research.ebsco.com/linkprocessor/plink?id=2b11555b-17cc-3553-b81c-a93d3f633c2a.