Comparison of Four Soap Brands- Lux, Medimix, Moti & Cinthol
Author- Nitin Madi (MMS 1st Year, Roll No.-0222033)
Kohinoor Business School, Kurla.
Introduction-
Lux- Lux is a global brand developed by Unilever. Lux is marketed primarily in South Asian countries such as India, Pakistan, and Sri Lanka. It is also marketed in Brazil, Thailand, Middle East and South Africa.
Medimix- Medimix Ayurveda is an Indian brand of ayurvedic/herbal soap manufactured and marketed by AVA Cholayil Private Limited and Cholayil Private Limited, a Chennai-based company. The brand was founded by Dr. Valiparambil Padmanabhan Sidhan from Valapad, Thrissur, Kerala.
Moti- Its iconic round shape will leave you feeling refreshed and nostalgic as you relive your fond memories with this beauty soap from the early 70s. The pure sandal powder in the soap instils a long lasting fragrance and generates a thick lather which gives you a sense of freshness after every shower.
Cinthol- Cinthol Original Bath Soap protects you from exposure to sun, dust and pollution, and helps prevent acne, blemishes and rashes. This soap keeps you and your family protected from all skin problems as it reduces the risk by up to 95%, and is often recommended by Doctors.
Objectives- To compare the grade for four Soap Brands.
Data Collection- Twenty five Students of Kohinoor Business School, Kurla were asked to give grade for four Soap Brands- Lux, Medimix, Moti & Cinthol
Data Analysis-
Source of Variation
SS
df
MS
F
P-value
F crit
Between Groups
5.84
3
1.95
1.73
0.17
2.69
Within Groups
108.16
96
1.13
Total
114
99
Result-
Calculated F (0.05,3DF,96DF) = 1.73
Tabulated F (0.05,3DF,96DF) = 2.69
As Calculated F (1.73) is less than Tabulated F (2.69), Reject H1 & Accept H0 which means all are them same.