Title: – Comparison Between 4 Soap Brands
Author: – Saurav Bhandari (MMS First Year, Roll no. 0222068) Kohinoor Business School, Kurla.
Introduction:
Lux:
Lux is the world’s most iconic beauty bar & has a 90 year history of glamour and pleasure. The most beautiful and iconic stars of the world have been Lux ambassadors over the years, from Leela Chitnis to Madhuri Dixit, Aishwarya Rai & Katrina Kaif.
Santoor:
Santoor is the first and the only Indian soap brand to be among the ₹2,000 crore plus consumer brands in India and recently attained the second rank in terms of soap sales. Amidst the high palm oil prices, the brand aims to have higher revenue in the financial year 2023.
Dettol:
Dettol Antibacterial Original Bar Soap is a gentle soap with antibacterial action to wash away dirt and bacteria. Dermatologically tested & suitable for the whole family, this bar soap is formulated with moisturising ingredients and pine fragrance to leave you feeling clean and refreshed all day.
Cinthol:
Launched on Independence Day back in 1952 as India’s first deodorant soap, Cinthol has come a long way. It has traversed the past seven decades with the promise of freshness, confidence and skin health even as its brand positioning evolved with changing times.
Objective:
To Calculate the Hypothesis of the Soap Bar
H¹ : All are same
H⁰: One is different
Data Collections:
The data is collected by doing survey of 24 students asking the students to rate the soap from 0-10 and further the single way Anova is calculated for the same.
Data Analysis: – P = 0.018144
N = 24
F = 3.519971
As P is less than 0.5 All are same .
Conclusion:
As Calculated P<0.5 Accept H¹ : All are same and reject H⁰.