ONE WAY ANOVA
TITLE:- COMPARISON OF FOUR ACTRESSES OF INDIA.
AUTHOR NAME:- SADHANA GUPTA (MBA FINANCE)
INTRODUCTION:
Bollywood cinema is almost entirely star-driven. Nowhere else in the world are movie stars so idolized and allowed to grow so powerful as to control an entire industry—from filmmaking to distribution to exhibition to casting (oftentimes their own sons or daughters). Belonging to a “film family” or having a “Bollywood godfather” who is familiar with the industry may help you to get a foot in the door, but that’s just about it. The audience is the final arbiter and it does not distinguish between the kids of stars and an “outsider.”
OBJECTIVE:
T0 Compare four Actresses of India.
LITERATURE REVIEW
1) CONSUMER’S FAN RELATIONSHIP WITH A FILM ACTRESS
The latter is essentially the consumer’s private intersexual reading of what s/he perceives to be relevant and ‘reliable’ media texts, which can result in a feeling of ‘knowing’ the celebrity like a personal friend — or even of ‘love’. Drawing on narrative transportation theory, the study finds that a consumer’s fan experiences may derive from one’s personal engagement with the celebrity’s artistic work and public persona. However, scant attention has been paid to how the relationship between fans and celebrities expresses itself in everyday consumer behaviour. Thus, in order to explore celebrity fandom as a holistic lived experience from a fan’s insider perspective, the lead author uses subjective personal introspection to provide insights into his private fan relationship with the actress Jena Malone.
2) Women- Led Films
To achieve the objectives and hypotheses, this paper uses two methods? Quantitative method with a designed coding sheet in content analysis; and a qualitative method with film reviews for textual analysis. These two methods are expected to test out and evaluate the cinematic feminism through on-screen characters? Gender representations and the storyline’s interpretations in selected films. This study assumes that modern high budget productions are portraying feminism conventionally through unrealistic characters and masculine domination stories; while the non-blockbuster productions are portraying feminism progressively through reflective characters and self-determination stories. Blockbuster films? Actresses are commonly created as recognisable female superheroes with strong masculine traits but living in a men-ruled world, or princesses that living in fairy tales.
DATA COLLECTION
For the purpose of this project, four Actresses were taken.
ONE WAY ANOVA WAS CARRIED OUT.
DATA ANALYSIS
ONLY ANOVA TABLE
Anova:
Single Factor SUMMARY
Groups Count Sum Average Variance
10 31 230 7.419354839 10.51827957
7 31 171 5.516129032 9.324731183
7 31 169 5.451612903 5.855913978
8 31 238 7.677419355 9.092473118
ANOVA
Source of
Variation SS df MS F P-value F crit
Between
Groups 133.2258065 3 44.40860215 5.105699098 0.002325247 12 2.680167578
Within
Groups 1043.741935 120 8.697849462
Total 1176.967742 123
H0: All are the same.
H1: Any of them is different.
Degree of Freedom between groups=k-1 which is number of groups 4-1=3
Degrees of freedom within groups = N – k, where N is the total sample size and k is the number of groups (in this case, N = 60 and k = 3, so df = 57).
Let’s assume α = 0.05 (5%). .
Look up the critical value of F with df1 = 2 and df2 = 57 in a table or calculator.
For α = 0.05, the critical value is 3.11. The calculated F-test statistic is 5.10. Since 5.10 > 3.11, we reject the null hypothesis and conclude that there is a significant difference between the means of the groups.
CONCLUSION
The results using ONE WAY ANOVA indicate that there is a significant difference between the means of the groups.
REFERENCES
1) Wohlfeil, Markus & Whelan, Susan, 2012. ““Saved!” by Jena Malone: An introspective study of a consumer’s fan relationship with a film actress,” Journal of Business Research, Elsevier, vol. 65(4), pages 511-519.
2) Fei Jiun Kik, 2019. “Women-Led Films: Different Female Representations in Popular Cinemas,” Proceedings of International Academic Conferences 9110632, International Institute of Social and Economic Sciences.