Title: Comparison of Four different Audio Brand
Author: Shivangi Padhi
Introduction: The aim of this research paper is to both examine and conceptualize the concept of audio branding. Audio branding is an important part of the overall brand management concept and corporate identity. Strong brands ease the choice for customers and convey values and a certain quality promise. Branding is of vital importance. It needs to be acknowledged that only 0.004% of all outer stimuli reach the human consciousness. Otherwise, the brand communication is inconsistent, and this could lead to a misunderstanding of the brand values for customers. The analysis of the Audi corporate sound design might be beneficial for practitioners. The overall evaluation of the concept of audio branding contributes to the existing body of literature in branding.
Objectives: To compare four different audio brands
Data collection: the data was collected in class and students was asked to rate which audio they like and rate it on the scale of 1 to 10
Data Analysis:
ANOVA
Source of Variation SS df MS F P- value F crit
Between Groups 43.39038 4 10.84759 1.684775 0.157416 2.441897
Within Groups 830.5798 129 6.438603
Total 873.9701 133
Conclusion: As F table value is 1.684 which is less than F credit value which is 2.441 that means Ho is rejected and H1 is accepted.
Where, H0 means all are same (NULL Hypotheses)
and H1 means any one of them is different from other.