Title: Comparison of Four Cosmetic Brands
Author: Riddhi Surendra Kerkar
Introduction:
Branding includes creating visual, verbal, and emotional connections between brands and customers. Cosmetic includes beauty preparations (makeup, skin cream, nail polish).
Objective: To compare the Cosmetic Brands
Ho: All are same
H1: Any one of them is different
Data Collection:
Data was collected from college campus. then data was manipulated from the survey that as been rated from 1 to 10. The purpose of the project is 4 Cosmetic Brand were selected and the student of the class were told to rate from 10 and from this ANOVA was calculated.
Data Analysis:
ANNOVA – SINGLE FACTOR
Summary
Groups Count Sum Average Variance
Lakme 40 295 7.375 6.394230769
Mac 40 279 6.975 5.101923077
Maybelline 40 294 7.35 4.746153846
Sugar 40 272 6.8 8.933333333
ANOVA
Source of Variation SS df MS F P-value F crit
Between Groups 9.65 3 3.216666667 0.51107603 0.675222478 2.662568549
Within Groups 981.85 156 6.293910256
Total 991.5 159
SS=991.5, F0.05,3df,156df=2.662, variance Between groups=9.65, variance within groups=981.85
F is less than table value so Accept Ho, Reject H1
Conclusion:
All are same.