Author: KAJAL MARUTI PAWAR
Introduction:
Kellogg’s is a multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. The company was founded by Will Keith Kellogg in 1906 with the goal of providing healthy breakfast options for people. Today, Kellogg’s is known for producing a wide range of food products including breakfast cereals, snacks, crackers, and frozen foods, among others. Kellogg’s operates in more than 180 countries worldwide and has manufacturing facilities in several countries, including the United States, Canada, Mexico, Europe, Australia, and Asia.
Objective:
Calculation of Beta of Kellogg’s food manufacturing company.
Literature review:
Provides an overview of Kellogg’s CSR initiatives and their impact on various stakeholders. It is analyze Kellogg’s sustainability, philanthropic, and ethical practices and discuss the challenges faced by the company in implementing them. [Almazyad, A. S., & Alharbi, H. S. (2016).]
The company’s approach to sourcing, production, and distribution and discuss how Kellogg’s has optimized its supply chain to reduce costs and improve efficiency. [Khan, S., & Akbar, M. A. (2016).]
Data collection:
Data was collected from Yahoo finance sites. The data was manipulated by the final closing, where the weekly return of Nifty is Y and the weekly return for the company is X.
Data analysis:
Kellogg’s food manufacturing company weekly returns=
-0.04708+0.987592
N=50
R^2=0.951679
Tstat=(30.74674)
F=945.362
Significance=3.08021
RESULTS: The above equation shows the relationship between Y and X. Negative sign means there is inverse relationship, which means X rises and Y falls &wise versa.
In this equation B= 0.95
If X rises 1 unit demand (y)will fall,3.14units. Figure in bracket is tstat or b is more than the table value.
It is statistically significance at significance level.
R^2=9.5 which means 9.5percent of Y is explained by X.
Similarly, F IS 945.36 which is also more than table value which means overall value is statistically significance at 5% level.
CONCLUSION:
Since it can be seen that value of beta is less than 1,which implies Kellogg’s manufacturing food company is good for long term investment.
REFERENCES:
Almazyad, A. S., & Alharbi, H. S. (2016). Corporate social responsibility in the food industry: A literature review of Kellogg’s. International Journal of Business and Management, 11(3), 159.
Khan, S., & Akbar, M. A. (2016). Kellogg’s: A case study in supply chain management. International Journal of Production Economics, 171, 285-298.