When COVID hit the world, GodrejCP realized their need to be agile and keep their employees engaged. As a company that recognizes and wants to promote the need for employee engagement in their operations, they were concerned that their current employee tracking tools were outdated. In addition, they did not want to collect censored suggestions. Godrej used Amber, a chat platform that is set up to monitor employee experience across the organization every three months. While the process was smooth and they didn’t have any hiccups, the chatbot lacked some key value propositions they were looking for. The chat is primarily managed by service providers and not by Godrej. From query generation to report generation, Godrej had to rely on the service provider. Second, the bot failed to ensure respondents’ anonymity and increase pre-personalization.
The world is going through an ambiguous situation and Godrej did not want to risk blind spots or valuable ideas and suggestions getting lost in the process. Godrej wanted to make the employee feel like they are having confidential conversations with their president, Nisaba Godrej, instead of automated chats or surveys. Therefore, the need for their individualization was extremely important. They also wanted the platform to be mobile friendly and device agnostic to ensure a pleasant survey experience.
GodrejCP had to abandon the tools they were already using – Amber and Willis Towers’ employee engagement tool by Watson. They tried PeopleStrong and another chat tool before settling on SurveySparrow. With mobile first, SurveySparrow’s white labels were just what they were looking for. Godrej managed to really customize the chat and make it very light and intuitive. Botti was able to give his teams a 1:1 in the interaction They needed a robust real-time data collection tool with the flexibility of a simple crowdsourcing tool, and SurveySparrow was able to meet those expectations. Godrej has found its best to integrate employee voice in its tasks effortlessly. The level of customization offered in response management helped them act faster on important insights. In the FMCG industry, Godrej valued design sensitivity and ease of use helped increase response rates. Since SurveySparrow is a no-code platform, the system administrator was able to handle the entire process without assistance. It was a pleasant self-service experience.
Godrej was able to go live within 15 days as they planned. And they were definitely able to increase engagement and gain better insight after using SurveySparrow. Almost 70% more responses were collected and most importantly, employees felt heard, which was their main reason for adopting SurveySparrow. They were able to gather many great ideas and suggestions from their employees around the world to help them come up with strategies that would help Godrej successfully deal with the pandemic and its associated uncertainties. This initiated better collaboration between teams and management. The management gained a better understanding and possible solutions were evident because of this.
Roll No- M2212