Authors in Marketing
Pooja Yadav
ARTICLE1 – Rent Divergence
Rents for housing account for a sizable portion of most people’s budgets and contribute significantly to inflation as a whole. Even in the same communities, rent inflation rates for different dwelling types can vary. After accounting for location effects, we estimate that from 2013 to 2016, flat rentals in the United States surpassed rents for detached homes by 0.76 percentage points yearly. A segmented housing market is implied by these rent patterns. Additionally, they contend that rent indexes should be based on information that is structurally representational of the measurement goal. In instance, indexes based on expertly managed apartment complexes incorrectly reflect rents in the housing market as a whole. Even indices based on thorough geographic selection, like the Owners’ Equivalent Rent component of the Consumer Price Index, may be skewed by employing an unrepresentative mix.
ARTICLE 2- Early adopters of new grocery products.
There are significant welfare improvements believed to be produced by new products and growing product variety. Nonetheless, the direct consumption value of new items is frequently the most significant way that new products boost welfare. New products can influence the pricing of competing products. The distribution of such welfare gains appears to be uneven based on the demographics of new-goods purchasers. Spending on new goods for supermarket items in the US is disproportionately concentrated among high earnings and younger consumers.
ARTICLE 3- District pricing in Retail Oligopoly.
In a retail oligopoly, we quantify the welfare consequences of zone pricing, which is the practise of setting similar prices throughout several marketplaces. Notwithstanding the fact that monopolists can only raise profits by discriminating on prices, this need not be the case when businesses encounter competition. We find that Home Depot would benefit from finer pricing whereas Lowe’s would prefer coarser pricing using fresh data pertaining to the retail home improvement business. Zone pricing protects consumers against higher prices in markets where firms may otherwise exercise market power while softening competitiveness in markets where firms compete. Generally, zone pricing outperforms finer pricing differentiation in terms of consumer surplus.
ARTICLE 4 – Factors influencing employee motivation for performance.
The study offers cognitive assistance for raising employee motivation levels to their maximum potential through awareness of practical approaches and implausible notions. The purpose of the research is to demonstrate the elements that encourage workers to do their jobs properly. While the study restricts itself to descriptive and empirical analyses of variables that clearly demonstrate the significance of the link between the independent and dependent variables, the close-ended questionnaire is designed to generate the statistical data. The study shows a significant correlation between the identified characteristics that boost employee motivation in the banking industry. The management and managers of banks are also aware of the research’s findings regarding the most preferred variables that increase employee motivation in the banks.
ARTICLE 5- Brand Pricing
The study offers cognitive assistance for raising employee motivation levels to their maximum potential through awareness of practical approaches and implausible notions. The purpose of the research is to demonstrate the elements that encourage workers to do their jobs properly. While the study restricts itself to descriptive and empirical analyses of variables that clearly demonstrate the significance of the link between the independent and dependent variables, the close-ended questionnaire is designed to generate the statistical data. The study shows a significant correlation between the identified characteristics that boost employee motivation in the banking industry. The management and managers of banks are also aware of the research’s findings regarding the most preferred variables that increase employee motivation in the banks.
ARTICLE 6 – Option evaluation with Volatility Components, Fat Tails, and Nonlinear Pricing Kernels
We examine the contributions of different volatility components, fat tails, and a U-shaped pricing kernel to explaining returns and option data in a single option model. All three characteristics boost models statistically significantly. Economically, the most significant second volatility element increases option fit by 18% on average. On average, a U-shaped pricing kernel enhances the option fit by 17%, with two-factor models showing the greatest improvement. Option fit is improved by fat tails by around 3% on average, and this improvement is greater when a U-shaped pricing kernel is used. Our findings imply that the three qualities we look at are complementary, not substitutive.
ARTICLE 7 Estimated gains of American consumers from Chinese imports.
We calculate the extent of the gains Chinese imports made to American consumers between 2004 and 2015. We build inflation rates under CES preferences using barcode-level price and spending data and use China exports to Europe as an instrument. We discover that Chinese imports have a large negative impact on US prices. This effect, which is the same for all consumer groups regardless of income or location, is caused by both changes in the cost of already-available goods and the introduction of new ones. The price index for consumer tradables may have decreased by 0.19 percentage points annually as a result of Chinese imports, according to a straightforward benchmarking exercise.
ARTICLE 8 Does consumer preference over time impact the use of labels?
Obesity and overweight are diet-related chronic disorders that are concerning from both a medical and financial spending perspective because they are inextricably tied to high sanitary costs (Chou et al., 2004; Yaniv et al., 2009; Cawley and Meyerhoefer, 2012; Ruhm, 2012). These expenses are primarily brought on by the cost of medical care (direct costs) and the productivity loss brought on by poor health (indirect costs) (Rosin, 2008). It is crucial to research the factors that influence food intake in order to better understand how to encourage customers to follow a healthy diet and combat these issues. The role of has been one of the most extensively researched subjects in recent decades for this aim.
ARTICLE 9 Pricing in food SMEs: what role for marketing ability?
Due to factors like globalisation, increased competition from huge retailers, and techniques used by giant industrial corporations, small and medium-sized businesses (SMEs) are in a struggle for existence. The literature also reveals difficulties with pricing. To become more of a price maker than a taker and to gain greater market power, proper activity is therefore required. On the other hand, market prospects for SMEs are linked to the shift in consumer preferences towards high-quality and conventional food items. SME’s must concentrate on consumer needs by distinguishing their products in order to take advantage of these prospects. Firms might do this by charging a premium price that reflects the unique value of the product and that the customer should be prepared to pay. But, the power to affect the price is different.
ARTICLE 10 An innovative tool for assessing the marketability of traditional producers within the European food industry.
This paper’s goal is to evaluate the marketing management skills of SMEs making traditional food products in the EU while creating a benchmarking tool. The majority of food businesses in Europe are small and medium-sized enterprises (SMEs), which have a very tough time competing with large corporations and adapting to market changes. In this setting, effective marketing management is crucial to the market success of SMEs. The benchmarking tool, which is used to evaluate marketing capabilities, aims to help traditional food companies by modelling their marketing efforts after the most successful ones in key areas. This approach was created in the ground-breaking format of an online interactive survey. At the time, 60 companies make up the sample.
ARTICLE 11 CONCLUSION
Even in the same communities, rent inflation rates for different dwelling types can vary. In instance, indexes based on expertly managed apartment complexes incorrectly reflect rents in the housing market as a whole. Nonetheless, the direct consumption value of new items is frequently the most significant way that new products boost welfare. New products can influence the pricing of competing products. In a retail oligopoly, we quantify the welfare consequences of zone pricing, which is the practise of setting similar prices throughout several marketplaces. Notwithstanding the fact that monopolists can only raise profits by discriminating on prices, this need not be the case when businesses encounter competition. The study offers cognitive assistance for raising employee motivation levels to their maximum potential through awareness of practical approaches and implausible notions. The purpose of the research is to demonstrate the elements that encourage workers to do their jobs properly. The study offers cognitive assistance for raising employee motivation levels to their maximum potential through awareness of practical approaches and implausible notions. The purpose of the research is to demonstrate the elements that encourage workers to do their jobs properly. Economically, the most significant second volatility element increases option fit by 18% on average. Our findings imply that the three qualities we look at are complementary, not substitutive. We calculate the extent of the gains Chinese imports made to American consumers between 2004 and 2015. These expenses are primarily brought on by the cost of medical care (direct costs) and the productivity loss brought on by poor health (indirect costs) (Rosin, 2008). The role of has been one of the most extensively researched subjects in recent decades for this aim. On the other hand, market prospects for SMEs are linked to the shift in consumer preferences towards high-quality and conventional food items. But, the power to affect the price is different. In this setting, effective marketing management is crucial to the market success of SMEs. At the time, 60 companies make up the sample.
REFERENCE
Alam Kazmi, Syed Hasnain, 2015. “Brand the Pricing: Critical Critique,” MPRA Paper 64984, University Library of Munich, Germany
Banterle, Alessandro & Carraresi, Laura & Cavaliere, Alessia, 2011. “Price Setting in Food SMEs: Which Role for Marketing Capability? An Empirical Analysis in Italy,” 2011 International European Forum, February 14-18, 2011, Innsbruck-Igls, Austria 122000, International European Forum on System Dynamics and Innovation in Food Networks
Brian Adams & Hyunchul Kim, 2018. “Early Adopters of New Supermarket Products,” Economic Working Papers 501, Bureau of Labor Statistics.
Brian Adams & Kevin R. Williams, 2017. “Zone Pricing in Retail Oligopoly,” Cowles Foundation Discussion Papers 2079, Cowles Foundation for Research in Economics, Yale University.
Brian Adams & Randal Verbrugge, 2020. “Location, Location, Structure Type: Rent Divergence within Neighborhoods,” Working Papers 21-03, Federal Reserve Bank of Cleveland
Cavaliere, Alessia & De Marchi, Elisa & Banterle, Alessandro, 2014. “Does Consumer Time Preference Affect Label Use?,” 2014 International European Forum, February 17-21, 2014, Innsbruck-Igls, Austria 199401, International European Forum on System Dynamics and Innovation in Food Networks
Kadir G. Babaoglou & Peter Christoffersen & Steven L. Heston & Kris Jacobs, 2014. “Option Valuation with Volatility Components, Fat Tails, and Nonlinear Pricing Kernels,” CREATES Research Papers 2015-55, Department of Economics and Business Economics, Aarhus University
Khan, Abdullah & Ahmed, Shariq & Paul, Sameer & Alam Kazmi, Syed Hasnain, 2017. “Factors Affecting Employee Motivation Towards Employee Performance: A Study on Banking Industry of Pakistan,” MPRA Paper 80930, University Library of Munich, Germany, revised 29 Jun 2017.
Liang Bai & Sebastian Stumpner, 2019. “Estimating US Consumer Gains from Chinese Imports,” American Economic Review: Insights, American Economic Association, vol. 1(2), pages 209-224, September