Title: Consumers behaviour towards buying the product
Authors: Jyoti Chilveri, Shardul Rane, Divya Patil, Sravan Kumar
Introduction:
Due to Internet frequency, many stores have now been shifted into online shopping sites. This made the consumers easy to buy the products without stepping out of their home and getting them at their doorstep. Through this online shopping, consumers are getting trapped by the marketer’s strategy towards buying their products.
Objectives:
To determine the consumer’s behaviour towards buying the products on online
Data Collection:
The following 5 questions were framed on a likert scale on a scale of 1-5 where 1 is Strongly disagree and 5 is strongly agree.
Questions are as follows:
1. I spend too much money on online shopping sites
2. I get influenced by online ads
3. Most of the online bought products are not of regular use
4. I buy extra products to get discounts
5. I spend more in online than in actual store
Data Analysis:
After receiving 100+ responses, we came up with the following analysis
Question No Arithmetic Mean Standard Deviation Standard Error Z- Score
1 2.875 1.2848588 0.136966 0.272236
2 2.5909091 1.2469398 0.132924 0.264201
3 2.4090909 1.2469398 0.132924 0.264201
4 2.9886364 1.3173844 0.140434 0.279127
5 3.0227273 1.338873 0.142724 0.28368
Conclusion:
As per the survey, people do spend more money on online shopping sites by getting influenced through online ads. Due to the marketing strategies by the companies, people are even buying the products which are not in their use just with the greed of getting more discounts. Because of these offers people are buying more in online shopping than the physical stores.
Report by:
Jyoti Chilveri- 021230022258
Shardul Rane- 021230022760
Divya patil- 021230022268
Sravan Kumar- 021230022485