NAME DIVYA KANOJIA MBA HRM 13009
Company name Daawat
INTRODUCTION :
India-based company. The company is engaged in the manufacture and sale of rice under the brand DAAWAT. They also manufacture and market parboiled rice. Their product is marketed in more than 50 countries. The company’s brand portfolio includes DAAWAT Traditional Basmati Rice DAAWAT Biryani Basmati Rice DAAWAT Pulav Basmati Rice DAAWAT Super Basmati Rice and DAAWAT Rozana. Their product portfolio also includes brown rice white rice steamed rice parboiled rice and organic rice. Their product range includes Select Gold Basmati Rice Super Chef’s Secretz Rozana Devaaya Basmati Rice Brown Rice and Heritage.LT Foods Ltd was incorporated on October 16 1990 as a private limited company with the name LT Overseas Pvt Ltd. In the year 1993 the company started their operations using certain processing facilities of Lal Chand Tirath Ram Rice Mills (LCTRRM) an associate concern on lease. In the year 1993 they got their registration as manufacturer exporter from APEDA. In May 3 1994 the company was converted into a public limited company and the name was changed to LT Overseas Ltd. During the year 1994-95 the company filed the draft prospectus with SEBI and Stock Exchanges in Mumbai Delhi Jaipur and Ahmedabad. The object of the issue was to part finance the expansion programme for setting up a milling plant with a capacity of 2 MTPH. They received the observation letter from SEBI but they did not take the matter forward on account of the then prevailing poor conditions in the capital markets.In the year 1995 the company set up milling capacity (paddy to rice) of 4 MTPH at Sonepat. During the year 1995-96 the company registered the brand ‘DAAWAT’ in United States of America. During the year 1997-98 they received ‘APEDA Export award’ for outstanding contribution to promotion of agricultural and processed food products during the year 1996-97. In March 26 1999 they took over the business of Lal Chand Tirath Ram Rice Mills having milling capacity of 6 MTPH thus increasing the total milling capacity to 10 MTPH.During the year 1999-2000 the company was recognized as Star Trading House by Government of India. They launched the brand ‘DAAWAT’ in Mauritius Saudi Arabia and New Zealand. They started setting up a new manufacturing facility at Bahalgarh Haryana and in December 2000 they commenced commercial production. During the next two years they launched the brand ‘DAAWAT’ in Australia and Canada.
OBJECTIVES :calculate beta of the Daawat and see its significances.
Data collection :
Here is Daawat-E-Ishq Day data Collection
Day India Net Collection
Day 1 [1st Friday] ₹ 3.65 Cr
Day 2 [1st Saturday] ₹ 4.30 Cr
Day 3 [1st Sunday] ₹ 5.62 Cr
Day 4 [1st Monday] ₹ 2.05 Cr
Day 5 [1st Tuesday] ₹ 1.80 Cr
Day 6 [1st Wednesday] ₹ 1.60 Cr
Day 7 [1st Thursday] ₹ 1.30 Cr
Week 1 Collection ₹ 20.32 Cr
Week 2 Collection ₹ 3.18 Cr
Week 3 Collection ₹ 1.10 Cr
Week 4 Collection ₹ 0.45 Cr
Week 6 Collection ₹ 0.03eek 5 Collection
DATA ANALYSIS
We can write the equation in the form of Y= a + b(X)
Where Y=Equities Return
X=Nifty-50 Returns
a = intercept and b = slope
Hence, the equation becomes
SUMMARY OUTPUT
Regression Statistics
Multiple R
0.623979824
R Square
0.389350821
Adjusted R Square
0.375149677
Standard Error
39.4454812
Observations
45
ANOVA
df
SS
MS
F
Significance F
Regression
1
42659.15898
42659.15898
27.41686365
4.65572E-06
Residual
43
66905.67746
1555.945987
Total
44
109564.8364
Coefficients
Standard Error
t Stat
P-value
Lower 95%
Upper 95%
Lower 95.0%
Upper 95.0%
Intercept
-718.4552102
203.8612924
-3.524235531
0.001021837
-1129.580688
-307.329732
-1129.580688
-307.329732
X PRICE
0.071921012
0.013735577
5.236111501
4.65572E-06
0.044220581
0.099621443
0.044220581
0.099621443
Y=a+bx
A= 718.4552102
B= 0.071921012
Y= 718.4552102-0.071921012X
T stat= 5.24
Since P value is less than 0.05 the model is significant @5%.
The above equation shows the relationship between price and demand.