Category: Marketing

DIGITAL MARKETING AUTHOR: AKSHAY SHAMRAO PUJARI DIGITAL MARKETING FOR NPO: Yoon and Cheolho,(2024) stated that, we found that compatibility with the technological context seems to be the most important analyzed factor. This is consistent with previous studies on technology adoption in organizations . Moreover, this result expands previous findings to NPOs as a type of… Continue reading DIGITAL MARKETING

AUTHOR:- Siddhika Mahesh Koli INTRODUCTION:- SBI Life Insurance Company Limited is an Indian life insurance company which was started as a joint venture between State Bank of India (SBI) and French financial institution BNP Paribas Cardif. OBJECTIVE:-  To calculate beta of SBI Life Insurance Company and to see its significance. LITERATURE REVIEW:-  SBI Life insurance company… Continue reading Relationship of SBI Life Insurance Company with NIFTY FIFTY and to calculate beta.

Author   Raziyabano shaikh (MBA-Marketing)                                          Artificial Intelligence in Healthcare Title: “Machine Learning for Early Disease Detection in Radiology” Citation: Smith, J., & Johnson, A. (2020). Machine Learning for Early Disease Detection in Radiology. Journal of Medical Imaging, 25(5), 1234-1245. Abstract: This paper explores the application of machine learning algorithms in radiology to detect diseases at an… Continue reading Artificial Intelligence in Healthcare

Title: One Way ANOVA calculation of 4 Mobile companies. Author: Shivansh Gupta, Roll no. 78, MMS. Introduction: In this analysis 4 Mobile companies have been taken, namely: Xiaomi Xiaomi, a Chinese electronics manufacturer founded in 2010, is the world’s third-largest smartphone maker, with a 12% market share as of 2023. It’s known for its MIUI… Continue reading One Way ANOVA calculation of 4 Mobile companies.

           Marketing Strategies in Business    Author: Shubham Meshram  MMS: Roll no. 96  Kohinoor Business School    Sustainable Marketing Strategies as an Essential Tool of Business.    The goal of sustainable marketing is to increase consumer loyalty while promoting environmentally and socially responsible products and services. This strategy benefits both the economy and the environment.… Continue reading Marketing Strategies In business

Advertising Strategies Author: Sakshi Chavan MMS – Roll No.11 Kohinoor Business School Literature Review   The Impact of Advertising Creative Strategy on Advertising Elasticity. DALL’OLIO, F. et al. (2023) say that the advertising creative refers to the content and execution of an advertisement, encompassing what is said and how it is said. Researchers and practitioners… Continue reading Advertising Strategies

Digital Marketing Author: Bibhor Singh MMS – Roll No. (0222118) Kohinoor Business School Literature Review PROMOTIONAL STRATEGIES FOR INDIAN PHARMACEUTICAL COMPANIES IN THE WORLD OF DIGITAL MARKETING.  AGRAWAL, B.; MANDHANYA, Y. (2021) say that Pharmaceutical companies looking for some strategies for promotion as traditional method of newspaper is not useful in rural areas due to… Continue reading DIGITAL MARKETING

Content Marketing Strategies to Educate and Entertain: Kristin C. et al (2013) stated that Content marketing is the art and science of regularly sharing valuable information with your target audience that aligns with and reinforces your brand. When you share content, you want to provide one or more of Education, Editorial and Entertainment. In Education,… Continue reading Content Marketing