Category: Uncategorized

Urban Marketing Author : Nikhil Desai Roll.no-0225007   Literature Review 1. Urban Place Marketing and Retail Attractiveness Urban place marketing is primarily concerned with making town centers more appealing through strategic retail planning. Research indicates that the specific mix of tenants, the perceived value of merchandise, and the overall atmosphere are the most critical factors… Continue reading URBAN MARKETING

Influence of Discounts and Offers on Consumer Buying Behaviour Author: Priyanka Sampat Prajapat   Literature Review  1. Discounts  Blattberg and Neslin (1990) analyzed the impact of price promotions on consumer purchasing patterns and found that temporary discounts significantly increase short-term sales by encouraging stockpiling and brand switching. Consumers perceive discounts as monetary savings, which reduce… Continue reading Influence of Discounts and Offers on Consumer Buying Behavior

Topic- STRESS    AUTHOR- MRIGANK YADAV        Topic: – Neurovascular compression in patiens with stress-related somatic complaints        Research suggests that physical nerve problem, such as AICA loops pressing on brain nerves also, often combine with psychological stress to cause symptoms like dizziness and facial pain. While these loops can appear… Continue reading Stress

Author Rahul Kisan Sawalkar MMS-FY-A-44   1. Evaluation on Risk Assessment on Indoor Air Pollution: A Case Study of Delhi-NCR Region This research article by (Singh, et al , 2021 )says that air pollution is a major public health threat, contributing to respiratory and cardiovascular diseases through pollutants such as PM₂.₅, PM₁₀, NO₂, SO₂, CO,… Continue reading Integrated Air Quality Management: Health Risk Assessment, Economic Trade-offs, Database Evaluation, and Intelligent Forecasting Models

Privacy Concerns in the Age of AI Surveillance   Author: Ajinkya P. Sherki   Literature Review   1. AI-Based Personalization and Perceived Invasion of Privacy AI personalization is based on predictive analysis and big data collection for personalization of online experiences. It offers relevant recommendations, reduces search efforts and improve satisfaction. However, it also adds… Continue reading Privacy Concerns in the Age of AI Surveillance

Literature review:   Unravelling the role of health-promoting and health-abusive lifestyle behaviours on health-related quality of life among the urban community-dwelling youths (19–25 years) in the Balasore district of Odisha, India Young people today are increasingly facing health challenges due to unhealthy lifestyle habits such as smoking, alcohol use, excessive screen time, poor diet, lack… Continue reading FAST FOOD CONSUMPTION TRENDS AMONG YOUTH

Growth of Organic & Natural Beauty Products Market in India Author: Shruti Rajendra Patil  Literature Review 1. Consumer Buying Behaviour Kumar and Singh (2023) examined factors driving purchases of organic beauty products in urban India. Surveying 250 respondents, they found product safety, ingredient transparency, and perceived health benefits were top influences. Price sensitivity remained a… Continue reading Growth of Organic & Natural Beauty Products Market in India

Impact of Social Media Marketing on Consumer Behaviour Author: Rohit Pawar FY MMS B96   1. The Growing Power of Social Media in Consumer Decision-Making. (Ghosh, 2012; Gruber, 2004). Social networking platforms have become deeply embedded in everyday life, reshaping how consumers discover products, evaluate brands, and make purchasing decisions. Across demographics, social media now… Continue reading Impact of social Media Marketing on consumer behaviour

Unemployment  Author : Gayatri Dhananjay Kasar Introduction  Unemployment is considered to be one of the most critical economic and social issues faced by nations across the world. The set of articles reviewed above encompasses various aspects of unemployment, such as youth unemployment, long-term unemployment, and the rising unemployment challenges in India. Certain articles raise questions… Continue reading Unemployment

Title – Waste Management Author – Shravani Kalage Literature review – Impact of intervention on healthcare waste management practices in a tertiary care government hospital Nepal Alagoz and Kocasoy( September 26,2014) explains that Nepal Civil Service Hospital assessed healthcare waste management (HCWM) using the IRAT tool. Initially, the hospital had no HCWM committee, policies, proper… Continue reading Waste Management