Category: Uncategorized

Gender inequality

Title: Gender Inequality Author: Shruti Dakhinkar Literature Review 1. Global Research Babović (2018) examined how research on gender and economic inequality is produced worldwide, with a focus on comparing developed countries to Serbia. The researchers analysed international academic journals along with Serbian journals to understand the topics being researched, who is conducting these studies, and… Continue reading Gender inequality

Factors influencing impulse buying in online shopping

Factors influencing impulse buying in online shopping Author: Shubheecha Gorakh Nakhawa 0225033 1. Factors influencing online impulse buying of grocery products. The factors influencing impulse buying when shopping online in India are the focus of this study. Impulse buying can be defined as an impulsive, immediate purchase that is typically emotion based (Beatty & Ferrell,… Continue reading Factors influencing impulse buying in online shopping

Child Labour: Causes, Impacts, and Solution

Child Labour: Causes, Impacts, and Solution Author: Tanvi Jadhav Literature Review 1. Determinants Abebe and Fikre (2021) explain that child labour in rural Ethiopia is influenced by personal, family, and community factors. Older children are more likely to work, with girls mostly involved in household duties and boys in farm or physical labour. Poverty forces… Continue reading Child Labour: Causes, Impacts, and Solution

Impulse Buying

Title: Impulse Buying Author: Mariam Majeed Khan Literature Review: 1.To Buy or Not to Buy? Female Ritual in Home Shopping Parties Gainer and Fischer (1991) examine home shopping parties to understand why women attend and make purchases. Based on participant observation, they argue that these events are not simply about buying products but are mainly… Continue reading Impulse Buying

Impact of social media on consumer behaviour

Impact of social media on consumer behavior   Author- Sahil Kumbhar Roll no – 22 Literature Review The Impact of Influencer Marketing on Consumer Buyer Behavior    This research article (Chiguvi,et al, 2025) says that social media has become a global marketing tool, connecting billions of users and transforming the world into a digital marketplace. The… Continue reading Impact of social media on consumer behaviour

Artificial Intelligence in Healthcare

Title – Artificial Intelligence in Healthcare Author – Nikita Vijay Sonawane (50) FYMMS 2025-26 Literature Review – AI-Enabled Customer Experience K., Nayak, Chavadi, and Pai (2025) systematically explores the literature from the last decade (2013-2024) to identify the primary drivers and inhibitors of AI-enabled customer experience in the healthcare industry. K., Nayak, Chavadi, and Pai… Continue reading Artificial Intelligence in Healthcare

Stress Management Techniques

Stress Management Techniques   Title: Stress Management Techniques Author: Harshala Mahala FYMMS 2025-26 (B), 87   1.   Introduction In today’s fast-paced and competitive world, stress has become a common part of everyday life. Students face academic pressure, professionals deal with workplace deadlines, and individuals struggle to balance personal and social responsibilities. When stress is not… Continue reading Stress Management Techniques

Investor Psychology

Title – Investor Psychology Author – Shravani Kulthe Roll No – 84   Literature Review: 1. Investor Psychology and the Changing Paradigm of Asset Pricing Hirshleifer (2001) emphasises that the traditional framework of asset pricing was built on the assumption that investors behave rationally and markets operate efficiently. According to this view, prices reflect all… Continue reading Investor Psychology

Consumer Segmentation Based on Online Shopping Behaviour Among College Students

Title: – Consumer Segmentation Based on Online Shopping Behaviour Among College Students Authors:   Vinayak Garg Bhavika Khemani Divyansh Chechani   Introduction The rapid growth of e-commerce has significantly transformed the purchasing behaviour of consumers, especially among young adults and college students. With the increasing penetration of the internet, smartphones, and digital payment systems, online shopping… Continue reading Consumer Segmentation Based on Online Shopping Behaviour Among College Students