MARKET RESEARCH ASSIGNMENT By- Monisha Sahoo- 021331025246 Prof.-J. K Sachdeva Sneha soni-021331025449 Trinanjana Ghosh-021331025053 Title: Impact of Social Media Ads on Gen Z Buying Decisions 1. Introduction The rapid growth of social media has transformed how brands communicate with young consumers. Gen Z (individuals born approximately between 1997 and 2012) spends… Continue reading Impact of Social Media Ads on Gen Z Buying Decisions