AUTHOR: Mariam Majeed Khan INTRODUCTION: Food preferences play an important role in understanding consumer behaviour and choices. Different individuals tend to have varying tastes and preferences based on factors such as culture, lifestyle, and personal liking. This study aims to analyse and compare the preferences for four popular food items, Pani Puri, Pizza, Pasta,… Continue reading TITLE: A Study on Consumer Food Preferences Using One-Way ANOVA
Author: Mariam Khan
TITLE: Relationship of NIFTY 50 with Maruti Suzuki India Ltd
AUTHOR: Mariam Majeed Khan INTRODUCTION: Maruti Suzuki India Limited is the largest passenger car manufacturer in India and a leading company in the automobile sector. Established in 1981 and a subsidiary of Suzuki Motor Corporation, it has played a major role in making affordable cars accessible to Indian consumers. Headquartered in New Delhi, the… Continue reading TITLE: Relationship of NIFTY 50 with Maruti Suzuki India Ltd
Title: Mobile Addiction Survey
Author: Mariam Majeed Khan, Ria Suresh Chaurasiya, Varun Naresh Kairamkonda Introduction: Mobile phones have become an important part of everyday life for communication, information, and entertainment. However, excessive use of mobile phones has led to the growing issue of mobile addiction. Many individuals spend a large amount of time on their phones, which can… Continue reading Title: Mobile Addiction Survey
Impulse Buying
Title: Impulse Buying Author: Mariam Majeed Khan Literature Review: 1.To Buy or Not to Buy? Female Ritual in Home Shopping Parties Gainer and Fischer (1991) examine home shopping parties to understand why women attend and make purchases. Based on participant observation, they argue that these events are not simply about buying products but are mainly… Continue reading Impulse Buying
Impulse Buying
Title: Impulse Buying Author: Mariam Majeed Khan Literature Review: 1.To Buy or Not to Buy? That Is Not the Question: Female Ritual in Home Shopping Parties In this article, Gainer and Fischer (1991) examine home shopping parties to understand why women attend and make purchases. Based on participant observation, they argue that these events are… Continue reading Impulse Buying