Influence of Discounts and Offers on Consumer Buying Behaviour Author: Priyanka Sampat Prajapat Literature Review 1. Discounts Blattberg and Neslin (1990) analyzed the impact of price promotions on consumer purchasing patterns and found that temporary discounts significantly increase short-term sales by encouraging stockpiling and brand switching. Consumers perceive discounts as monetary savings, which reduce… Continue reading Influence of Discounts and Offers on Consumer Buying Behavior