A Comparative Statistical Analysis of Customer Ratings for Selected Cake Shops Author: Priyanka Sampatkumar Prajapat. Introduction: Theobroma, Merwans, Sweet County, and Ribbon and Balloons represent a diverse mix of bakery brands in Mumbai catering to different consumer segments. Theobroma is known for its premium quality desserts, while Merwans is popular for its affordability and… Continue reading A Comparative Statistical Analysis of Customer Ratings for Selected Cake Shops
Author: Priyanka Prajapat
Title: Relationship between Nifty 50 and Polycab India Limited.
Title: Relationship between Nifty 50 and Polycab India Limited. Author: Priyanka Sampat Prajapat. Introduction: Polycab India Limited is one of India’s leading manufacturers of wires, cables, and fast-moving electrical goods (FMEG). Established in 1964, the company has a strong presence in both domestic and international markets. It offers a wide range of products… Continue reading Title: Relationship between Nifty 50 and Polycab India Limited.
Influence of Discounts and Offers on Consumer Buying Behavior
Influence of Discounts and Offers on Consumer Buying Behaviour Author: Priyanka Sampat Prajapat Literature Review 1. Discounts Blattberg and Neslin (1990) analyzed the impact of price promotions on consumer purchasing patterns and found that temporary discounts significantly increase short-term sales by encouraging stockpiling and brand switching. Consumers perceive discounts as monetary savings, which reduce… Continue reading Influence of Discounts and Offers on Consumer Buying Behavior