Author: Nikhil Desai

 Author-Nikhil Santosh Desai (0225007) Introduction- Conducted a survey using Google Forms to understand which specialization people prefer the most. The data was collected from around 30 participants, mainly students, to identify current trends in specialization choices. The results show that Marketing is the most preferred specialization, followed closely by Finance. Operations has a moderate level of interest,… Continue reading Comparative Analysis of Specialization in 4 streams

Tittle -Relationship of Nifty 50 with Nilkamal Ltd Author-Nikhil Santosh Desai 07 Introduction Nilkamal Limited is a leading Indian company established in 1985 and headquartered in Mumbai. It is known as the world’s largest manufacturer of moulded plastic furniture and a major player in material handling products. The company offers a wide range of products… Continue reading Relationship between Nifty 50 and Nilkamal Ltd

Urban Marketing Author : Nikhil Desai Roll.no-0225007   Literature Review 1. Urban Place Marketing and Retail Attractiveness Urban place marketing is primarily concerned with making town centers more appealing through strategic retail planning. Research indicates that the specific mix of tenants, the perceived value of merchandise, and the overall atmosphere are the most critical factors… Continue reading URBAN MARKETING

URBAN MARKETING   Author: NIKHIL SANTOSH DESAI Kohinoor Business School, Mumbai Fy- MMS Div A Roll no 0225007    Literature Review    Urban and rural marketing both succeed when businesses truly understand people’s needs and lifestyles. In cities, a strong retail mix, good value, and a pleasant atmosphere matter more than just infrastructure. As explained… Continue reading URBAN MARKETING