Author: Nikhil Desai

Urban Marketing Author : Nikhil Desai Roll.no-0225007   Literature Review 1. Urban Place Marketing and Retail Attractiveness Urban place marketing is primarily concerned with making town centers more appealing through strategic retail planning. Research indicates that the specific mix of tenants, the perceived value of merchandise, and the overall atmosphere are the most critical factors… Continue reading URBAN MARKETING

URBAN MARKETING   Author: NIKHIL SANTOSH DESAI Kohinoor Business School, Mumbai Fy- MMS Div A Roll no 0225007    Literature Review    Urban and rural marketing both succeed when businesses truly understand people’s needs and lifestyles. In cities, a strong retail mix, good value, and a pleasant atmosphere matter more than just infrastructure. As explained… Continue reading URBAN MARKETING