TITLE: Green Claims or Green Deception? AUTHOR: PADMINI PARAG MADHAV, 85. 1. Greenwashing & Purchase Intention(Hazarika, Khandai and Kohli, 2025) Greenwashing has become increasingly visible in India’s retail sector, where brands frequently use terms such as “eco-friendly” and “sustainable” without strong evidence. Hazarika, Khandai and Kohli (2025) explain that when consumers suspect that environmental… Continue reading Green Claims or Green Deception?
Author: Padmini Madhav
Green Claims or Green Deception? Investigating the Impact of Greenwashing on Consumer Skepticism and Brand Trust in India
1. TITLE: Green Claims or Green Deception? Investigating the Impact of Greenwashing on Consumer Skepticism and Brand Trust in India 2. AUTHOR: Padmini Madhav FYMMS 3. LITERATURE REVIEW: 3.1. Impact of Greenwashing on Consumer Purchase Intention and Brand Trust in Indian Markets: Greenwashing happens when companies exaggerate or falsely claim that their products are environmentally… Continue reading Green Claims or Green Deception? Investigating the Impact of Greenwashing on Consumer Skepticism and Brand Trust in India