Author: Varun Thakur (021331025502) Introduction In today’s competitive automotive market, luxury car brands are not only distinguished by their engineering excellence but also by the emotional connections they foster with consumers. Brand perception and emotional attachment play a crucial role in shaping customer preferences, loyalty, and long-term brand value. Among the leading luxury automobile manufacturers, McLaren,… Continue reading A Comparative Study on Brand Perception and Emotional Attachment Toward Luxury Car Brands
Author: Varun Thakur
Satisfaction with College Sports Equipment Availability and Maintenance
Author: Sagar Chhapru (021331025361), Varun Thakur (021331025502), Aditya Singh (021331025699) Introduction: Sports equipment plays a vital role in promoting physical activity and skill development among college students. However, many institutions struggle with inadequate availability, poor maintenance, and limited variety, leading to low satisfaction levels. These issues hinder participation in sports, affect performance, and discourage… Continue reading Satisfaction with College Sports Equipment Availability and Maintenance
Relationship with Voltas Ltd with Nifty 50
Author – Varun Thakur Introduction : Voltas Limited is a leading Indian multinational company established in 1954 and headquartered in Mumbai. It is part of the Tata Group and operates in the engineering and consumer durables sectors. Voltas is best known for its air-conditioning and cooling solutions, including room air conditioners, commercial refrigeration, and HVAC… Continue reading Relationship with Voltas Ltd with Nifty 50