IMPACT OF INTEREST RATE FLUCTUATION Author: Sakshi Patil Interest Rate Fluctuations and Economic Stability Kris & Goncalo, (2022) Presented the study utilizes quasi-experimental evidence from the first era of globalization to analyse how interest rates can stabilize economies external shocks. The findings indicate that countercyclical interest rates play a crucial role in stabilizing economies,… Continue reading IMPACT OF INTEREST RATE FLUCTUATION
Employee Motivation
Employee Motivation Author : Manjushree Umbrajkar Motivation and satisfaction of employees in workplace Rožman, et al. (2017) stated that older employees value flexibility, autonomy, and job security, while younger employees prioritize higher salaries and career growth. Older workers are more internally motivated, whereas younger ones respond to external rewards. A supportive work environment boosts… Continue reading Employee Motivation
Role of Job Satisfaction in Retention
ROLE OF JOB SATISFACTION IN RETENTION Author : Neha Kinvatkar Key Factors Affecting Job Satisfaction IRABOR, et al (2019) stated that Job satisfaction is not based on just one thing; many factors influence how employees feel about their work. It depends on their expectations, or what they hope to get from the job, and… Continue reading Role of Job Satisfaction in Retention
INFLATION IN INDIA
INFLATION IN INDIA Author: Priyanka Waghamode Threshold Inflation for India Prakash, (2010) states When inflation in India stays high for a long time, it affects how the government and the Reserve Bank of India (RBI) manage the economy. They need to decide how strict their policies should be to control inflation without slowing down… Continue reading INFLATION IN INDIA
Emotional Marketing in India: The Primacy of Collectivism Over Individualism
Emotional Marketing in India: The Primacy of Collectivism Over Individualism Author: SK MEHEBUB ALI ROLL NO- 123 KOHINOOR BUSINESS SCHOOL Introduction In the changing landscape of Indian consumerism, emotional marketing has become a crucial strategy for brands seeking authentic connections with their audience. This approach is rooted in the cultural framework of collectivism, which highlights… Continue reading Emotional Marketing in India: The Primacy of Collectivism Over Individualism
Technology Addiction
Technology Addiction ( Aditi Chaurasiya – 10 ) 1) Digital addictive technologies – ( Mateusz , 2021) states that there is a heavy dependency on Information and communication technology , including the internet. This article emphasizes at how people’s dependency could be harmful to both public health and national security. This article includes a primary… Continue reading Technology Addiction
The Impact of Digital Marketing Strategies on Sales Performance in the Modern Business Environment
Author : Shubham Jadhav Digital Marketing Trends and Their Impact on Sales Chaffey and Ellis-Chadwick’s book focuses on how digital marketing strategies affect sales performance, especially in today’s rapidly evolving business landscape. They explain how businesses can use various digital tools, such as mobile optimization and data-driven marketing, to enhance their marketing efforts. The authors… Continue reading The Impact of Digital Marketing Strategies on Sales Performance in the Modern Business Environment
Social Media
Social Media Author: Mayur Dubule The Evolution and Role of Social Media Ronalds et al (2015) presented that supplied a have a look at that announces social media is developing rapidly, with billions of users international and many organizations the use of it for marketing. Despite its importance, there is little studies on measuring social… Continue reading Social Media
Artificial Intelligence use in Banking Sector
Artificial Intelligence use in Banking Sector Author: Omkar Gawde Smart Banking Revolution Alaburo et all (2024) presented a study which explores AI’s growing role in banking, enhancing automation, customer service, and risk management while improving efficiency. AI-driven tools like chatbots and predictive analytics transform customer experiences and financial inclusion. However, challenges such as digital literacy… Continue reading Artificial Intelligence use in Banking Sector
CORPORATE GOVERNANCE & FINANCIAL PERFORMANCE
CORPORATE GOVERNANCE & FINANCIAL PERFORMANCE AUTHOR: DHRUV MANOHAR PADGE ROLL NO.: 109 KOHINOOR BUSINESS SCHOOL The Role of Corporate Governance in Global Performance & Financial Success Cosmina (2019) Presented The concept of “global performance” refers to an organization’s success in three key areas: economic, social, and environmental performance. Reynaud (2003) highlights that financial results… Continue reading CORPORATE GOVERNANCE & FINANCIAL PERFORMANCE