Title: The Impact of Social Media Marketing on Consumer Behaviour Author: Aisha Shaikh   Literature Review 1.Strategy Vinerean (2017) explains that social media marketing has become an important strategic tool for companies. Using a conceptual research design based on secondary data and existing literature, the author explains how businesses use social media to build strong… Continue reading The Impact of Social Media Marketing on Consumer Behaviour

Author- Aditya Anant Kapse  0225017 Literature Review: 1)IMPACT OF SOCIAL MEDIA ON UNDERGRADUATE MENTAL HEALTH IN MALAYSIA. The increasing use of social media among university students in Malayasia has raised concerns about its effect on their mental health. Platforms like YouTube, Facebook, Instagram, and TikTok can expose students to risks such as cyberbullying, privacy issues, and emotional… Continue reading Impact of social media on mental health

Impact of fintech innovations on traditional banking.   Author: Tejas Navnath Nilange   Literature review : 1)    Effect   Kaushik, P. U. (2024) aims to examine the impact of financial technology (FinTech) on the conventional banking industry. A systematic literature review was carried out on publications between 2010 and 2023 to determine the effect of… Continue reading Impact of fintech innovations on traditional banking.

Financial Literacy and Its Impact on Financial Behaviour among the Young Generation AUTHOR: Aarti Dhanraj Malunjkar   Abstract This literature review synthesizes evidence from ten major studies examining the relationship between financial literacy and economic outcomes. The findings consistently show a strong association between financial knowledge and wealth accumulation, retirement planning, stock market participation, and… Continue reading Financial Literacy and Its Impact on Financial Behaviour among the Young Generation

Problems in Public Transportation Author: Manish Kharose Literature Review 1. Seating Problems in Public Transportation The study on seat allocation in public transport systems highlights inefficiencies in traditional seat assignment methods, particularly welfare losses caused by empty seats and poor prioritization. To address these challenges, a novel seat allocation mechanism is proposed that maximizes the… Continue reading Problems in Public Transportation

Title: Unemployment              Author: Jatin Santosh Patil   Literature Review: Unemployment Trends in Asia-Pacific Countries Furuoka, Fumitaka examines unemployment trends in 12 Asia-Pacific countries from 1980 to 2013. The study finds that in countries such as China, Taiwan, South Korea, the Philippines, and Thailand, unemployment tends to return to normal… Continue reading Unemployment

INDUSTRIAL POLLUTION AND ENVIRONMENT      Author : Srushti Mahajan  Roll no. 0225026   Industrial pollution refers to the release of harmful substances into the air, water, and soil as a result of industrial activities such as manufacturing, mining, and power generation. Industries play an important role in economic development by creating jobs and increasing… Continue reading Industrial pollution and environment

INDUSTRIAL POLLUTION AND ENVIRONMENT      Author : Srushti Mahajan  Roll no. 0225026   Industrial pollution refers to the release of harmful substances into the air, water, and soil as a result of industrial activities such as manufacturing, mining, and power generation. Industries play an important role in economic development by creating jobs and increasing… Continue reading Industrial pollution and environment

Title: DIGITAL CURRENCY IN INDIAAuthor: Umaid Khan 81 Introduction Digital currency is changing the global financial system. In India, the growth of digital payments, fintech innovation, and new regulations have sped up the use of electronic money. Digital currency includes decentralized cryptocurrencies like Bitcoin and Ethereum, as well as the Central Bank Digital Currency (CBDC),… Continue reading DIGITAL CURRENCY IN INDIA

Author: Krishi Pandey  Literature Review Governance and Corruption One way to see how well governments work is by looking at efforts to stop corruption, according to the World Bank’s 2023 data. Where laws are ignored or unevenly applied, graft often grows alongside bad regulation and sluggish public services. Clear procedures inside government offices, combined with… Continue reading Corruption And Governance In India