AUTHOR: – Neel Dige ROLL NO: – 021331025257 1. Introduction The luxury automobile market is driven not just by engineering, but by brand perception and consumer satisfaction. For manufacturers, understanding whether their brand significantly outperforms competitors in the eyes of the consumer is vital for strategic positioning. This study focuses on four prominent luxury brands—BMW,… Continue reading ANOVA-Based Comparison of Consumer Ratings for Luxury Car Brands

Author Name: Soham Patare 1. Introduction Fast fashion brands have transformed the global apparel industry by offering trendy clothing at affordable prices with rapid production cycles. In India, brands such as Zara, H&M, Shein, and Forever 21 compete intensely for young consumers. Understanding customer ratings helps identify perceived differences among these brands and supports data-driven… Continue reading A Survey on Customer Preferences for Fast Fashion Brands

Authors: Aditi Patel – 021331025579                 Sejal Jain – 021331205406                 Tarun Khatri – 021331025682 Introduction: In today’s digital and consumer-driven environment, individuals are exposed to multiple spending options through easy access to goods, services, and digital payment platforms. While spending on necessities and personal interests is unavoidable, unplanned purchases and poor expense tracking can… Continue reading Spending Patterns of college Students

  A Study of the Relationship between PVR INOX Ltd. and NIFTY 50 Index   1. Introduction of the Company PVR INOX Ltd. is India’s largest multiplex cinema exhibition company, formed after the merger of PVR Cinemas and INOX Leisure. The company operates across major Indian cities and is a prominent player in the media… Continue reading A Study of the Relationship between PVR INOX Ltd. and NIFTY 50 Index

Author Name: Sarvesh Shinde 1. Introduction Social media platforms have become increasingly popular due to growing digital connectivity and entertainment needs. India’s market has seen many global and local brands compete for consumers’ attention. Understanding customer ratings and preferences helps marketers and researchers discover satisfaction levels among popular platforms such as Instagram, Whatsapp, Snapchat, Tik… Continue reading A Survey on Customer Preferences for Social Media Platforms

Author: Dhruvil Jain, Aangi Patwa & Ashish Sahani.   Introduction: In today’s academic environment, campus Wi-Fi plays a crucial role in supporting learning, research, and communication among students. With the increasing use of online learning platforms, digital libraries, and academic portals, reliable internet connectivity has become a basic necessity on college campuses. However, students often… Continue reading A Study on Issues related Campus Wi-Fi Satisfaction

Author Name: Arslan KhanRoll No: 021331025746   1. Introduction The Indian two-wheeler industry has experienced significant growth due to rising disposable income, urbanization, and increasing demand for personal mobility. Bike brands such as Royal Enfield, Triumph, Honda, and KTM have established strong market positions by offering differentiated products in terms of performance, design, pricing, and… Continue reading A Survey on Customer Preference for Bike Brands

Author : Krish Shetty Roll No: 021331025208   1. Introduction   The television and streaming industry has witnessed rapid growth due to increased content availability, higher subscription rates, and changing viewer preferences. Popular television series such as Breaking Bad, Dark, Game of Thrones, and The Boys are among the most widely watched shows. Viewer satisfaction… Continue reading Comparative Study of Selected Television Series

Authors: Shruti Karosiya (021331025430), Diksha Patil (021331025131),    Subhodeep Pal (021331025463) Introduction: Skincare has increasingly gained attention as a key component of personal wellness among today’s generation, influenced by evolving lifestyles, higher pollution exposure, and the strong presence of media and beauty culture. The rise in AQI levels has heightened concerns about skin-related issues, encouraging individuals… Continue reading A Study on Skincare Awareness & Practices Among Today’s Generation

A Survey on Customer Preferences for Protein Brands Author Name: Ramesh Bishnoi 021331025713   1. Introduction Protein supplements have become increasingly popular due to growing health consciousness, fitness trends, and awareness about nutrition. India’s market has seen many global and local brands compete for consumers’ attention. Understanding customer ratings and preferences helps marketers, manufacturers, and… Continue reading A Survey on Customer Preferences for Protein Brands