Introduction

Four notebooks namely – Classmate, Doms, Yuva, and Sundaram are chosen for this study. Classmate is a renowned home-known brand of notebooks with a market size of INR 6000 crore and captures 25 percent of the market share. Sundaram Multi pap Ltd is a company that manufactures, designs, and sells paper stationery products.

It currently has a market cap of INR 126.53 crores. Doms is another renowned notebook brand with a market share of 29 percent known especially for its pencils and notebooks. Lastly, Yuva is considerably new to this market segment who has diversified itself into diaries, tools, and creating a community of thinkers. The expected market share of Yuva is 37.60 percent for 2024.

Objective

To compare the four notebook brands namely, – Classmate, Yuva, Doms, and Sundaram.

Data Collection

The data for preferences for the four companies was collected through Google form by using a Likert scale, where 1 indicated the least preferred brand and 10 indicated the most preferred brand by the users.

The sample of 30 individuals was randomly selected with convenience sampling

The data was tabulated in MS Excel.

Single-factor ANOVA was used from the Data Analysis Tool Pack of MS Excel to compare these four different companies.

Data Analysis

Null Hypothesis:

H0 = There is no association between the four notebook companies

Alternative Hypothesis:

H1 = There is an association between the four notebook companies

The ANOVA Single factor value for between groups is 31.25 for P-value 0.12. As the P-value calculated is more than P-value tabulated i.e., 0.05, we accept the null hypothesis, which says that there is no association between the 4 notebook companies. Also, the F-calculated is lesser than the F-critical value of 2.68, therefore it falls within the region of acceptance and hence, the null hypothesis is accepted.

Therefore, there is no statistically significant association between preferences for the 4 notebook brands – Classmate, Sundaram, Doms, and Yuva.

Conclusion

The single-factor ANOVA for the data on four different notebook companies shows p-value of 0.12 which is more than the standard p-value = 0.05 at 95% significance levels, therefore we see no association between the selected four companies.