Title: Soaps preference using ANOVA: single Factor
Author: Tanmayee Khandekar
Introduction
The soap manufacturing industry is one of the oldest industries operating in the FMCG sector in India, and accounts for more than 50% of the consumer goods sector. The soap and detergent industry cover laundry and toilet soaps, and synthetic detergents in the form of liquid, powder, and bar. This report focuses on understanding the preferences of soap options that people choose by analysing their ratings for four major soap options i.e Dove, Lux, Pear and Santoor. A statistical method, ANOVA: Single Factor, is used to determine if there is a significant difference in the ratings
Objectives: To compare different soap options that is preferred most
Data collection
The Data was collected from students by means of survey. Each student rated four soap options i.e. Dove, Lux, Pear and Santoor on a scale of 1 to 10, were 1 indicates low preference and 10 indicates high preference. The ratings for each genre were recorded for analysis. Response was collected from 25 people.
Data Analysis
The ANOVA: Single Factor test was performed to compare the means of the ratings across the four investment options.
- Null Hypothesis (H0): There is no significant difference in the average ratings of Dove, Lux, Pear and Santoor.
- Alternate Hypothesis (H1) At least one of the soap options has a significantly different average rating.
P value is 0.65 which is greater than 0.05 so we accept null hypothesis.
Conclusion
As per the data analysis, there is no significant difference in the average ratings of Dove, Lux, Pear and Santoor.