Title: A comparison of the four newspaper media The Hindu, Times of India, The Mint, Business Standard

F2  2024-26  – 021330024152, ITM Business School, Kharghar, Maharashtra, India
Corresponding Author E-mail: 
Prachirai290@gmail.com

Author :  Prachi Rai

Introduction :  The Hindu, The Mint, Times of India, and Business Standard are some of the leading newspaper brands in India. They play a pivotal role in shaping public opinion, providing comprehensive coverage on national and international events, and serving as a platform for informed debate. Each of these newspapers has carved a niche for itself by focusing on different aspects of journalism, from in-depth analysis to quick updates.

Objectives :  To analyze the relationship between four variables. The Hindu, The Mint, Times of India and Business Standard.

Data collection :  We gathered feedback from 30 people about The Hindu, Mint, Times of India, and Business Standard. They rated these newspapers based on how much they liked the content, how reliable they found the information, and how satisfied they were as readers. We used this information to compare the newspapers and see which one people prefer and why.

Data Analysis :

 

Table 1

Anova: Single Factor

 

SUMMARY

 

 

Groups

Count

Sum

Average

Variance

 

 

The Hindu

30

158

5.27

12.06

 

 

Times of India

30

180

6

8.41

 

 

The Mint

30

181

6.03

7.69

 

 

Business Standard

30

194

6.47

6.53

 

 

 

 

 

 

 

 

 

ANOVA

Source of Variation

SS

df

MS

F

P-value

F crit

Between Groups

22.29

3

7.43

0.86

0.47

2.68

Within Groups

1006.30

116

8.68

 

 

 

Total

1028.59

119

 

 

 

 

 

 

 

 

 

 

 

 

Hypothesis :

Null Hypothesis :   All are the same.

Alternative Hypothesis :  Anyone of them is different.

Conclusion :  Since the P-value is more than (0.05), we accept the null hypothesis. This means  that there is sufficient evidence to conclude  that all the newspaper media have the same average rating.

 

Name : Prachi Rai

Batch : F2

Roll No. : 012330024152

Published
Categorised as Finance

By Prachi Rai

My name is Prachi rai, currently I am pursuing MBA(Finance) in ITM Skills University,Navi Mumbai.

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