Comparative analysis between 4 OTT Platforms.

Author: Ayushi Parekh

Introduction: Netflix: A global streaming platform offering a vast library of movies, TV shows, documentaries, and original content across various genres. Known for producing hit series like Stranger Things and Money Heist.

Prime Video: Amazon’s streaming service, offering a wide selection of movies, TV shows, and original content, along with benefits like access to exclusive movies and series (The Boys, Mirzapur). It’s part of the Amazon Prime subscription.

Disney+ Hotstar: A popular streaming platform in India, offering content from Disney, Marvel, Star Wars, and National Geographic, along with Indian movies, TV shows, and sports like IPL cricket.

Zee5: An Indian on-demand streaming service providing a mix of movies, TV shows, web series, and regional content in various Indian languages, along with original series and shows.

Objective: Find out whether all OTT platforms are same or not.

Data Collection: Primary data was collected in a classroom setting, with 25 students participating. The students provided ratings on a scale of 1 to 10. The collected data was subsequently analyzed, and an ANOVA table was generated for further statistical interpretation.

Data Analysis:

Ho: All OTT Platforms are same.

H1: Any one of the OTT Platform is different.

Anova: Single Factor

           
             

SUMMARY

           

Groups

Count

Sum

Average

Variance

   

Netflix

25

230

9.2

0.666667

   

Amazon Prime Video

25

191

7.64

1.406667

   

Disney hotstar

25

163

6.52

5.51

   

Zee 5

25

143

5.72

6.293333

   
             
             

ANOVA

           

Source of Variation

SS

df

MS

F

P-value

F crit

Between Groups

170.67

3

56.89

16.39875

0.000

2.699393

Within Groups

333.04

96

3.469167

     
             

Total

503.71

99

 

 

 

 

 

The above annova table shows the P value which determines whether we accept or reject the null hypothesis and vice versa. The P value for the data collected and analyzed is 0.000, which is less than 0.5 meaning we accept alternate hypothesis.

Conclusion: P value is 0.000 which is less than 0.05 therefore we reject null hypothesis and accept alternate hypothesis, that concludes that any one of the OTT platforms is different. 

Leave a comment