influence of social media

Influence of social media

Author:

1.Sejal Pandey (021230023389)

2.rini kannude (21230023739)

3.Shushil yadav (21230023157)

Batch -F3

INTRODUCTION:

Social Media influence is the actual force exerted by a media message, resulting in either a change or reinforcement in audience or individual beliefs. Whether a media message has an effect on any of its audience members is contingent on many factors, including audience demographics and psychological characteristics.

Literature review:

This delves into how social media affects people and society. It looks at how we communicate, form identities, interact socially, and feel about ourselves. Social media can connect us but also lead to shallow interactions and fake identities. It offers new ways to make friends but also risks like bullying and lies. Some research suggests it can make us feel good, but it also has downsides like spreading fake news and invading our privacy. Understanding these effects is important for using social media wisely and dealing with its problems.

Data collection

Aim 1: Do you believe social media impacts the mental well-being of young individuals?.

Aim 2: Do you agree that social media can contribute to feelings of loneliness or isolation?

Aim 3: Do you think constant exposure to idealized images on social media affects self-esteem?

Aim 4: Do you think exposure to inappropriate content on social media can be harmful to young minds?

Aim 5: Do you agree that social media can contribute to a fear of missing out (FOMO)?

We got 108 responses in the google forms survey.

Data analysis

For every statement: mean, standard deviation, standard error, and t-stat were calculated. This data was primarily collected by us.

H0: µ=3

H1: µ≠3

	Mean	Standard Deviation	Standard Error	T- Stat
Q1	4.14	1.18	0.11	10.36
Q2	3.04	1.29	0.12	0.33
Q3	3.92	1.07	0.10	9.2
Q4	3.57	1.12	0.11	5.18
Q5	3.82	1.14	0.11	7.45

Conclusion:

1. Do you believe social media impacts the mental well-being of young individuals?

Result- statement 1 accept the alternative hypothesis as t-stat = 10.36 which is more than 1.96. t-statistic provided is 10.36, it falls within the range of -1.96 to 1.96, we conclude that people are positive regarding the alternative hypothesis. social media impacts the mental well-being of young individuals There’s strong positive sentiment indicated by the data.

2.Do you agree that social media can contribute to feelings of loneliness or isolation?

Result- – statement 2 accept the alternative hypothesis as t-stat = 0.33 which is less than 1.96. Since the t statistics is between -1.96 and 1.96, people are positive regarding social media can contribute to feelings of loneliness or isolation. There’s strong positive sentiment indicated by the data.

3 . Do you think constant exposure to idealized images on social media affects self-esteem?

Result- statement 3 accept the alternative hypothesis as t-stat = 9.2 which is more than 1.96. Since the t statistics is between -1.96 and 1.96,. A constant exposure to idealized images on social media affects self-esteem. There’s strong positive sentiment indicated by the data.

4: Do you think exposure to inappropriate content on social media can be harmful to young minds? 

Result- statement 4 accept the alternative hypothesis as t-stat = 5.18 which is more than 1.96 Since the t statistic falls between -1.96 and 1.96, people are positive regarding exposure to inappropriate content on social media can be harmful to young minds .There’s strong positive sentiment indicated by the data.

5 : Do you agree that social media can contribute to a fear of missing out (FOMO)? 

Result- statement 5 accept the alternative hypothesis as t-stat = 7.45 Since the t statistic is between -1.96 and 1.96, people are considered positive regarding social media can contribute to a fear of missing out (FOMO) . There’s strong positive sentiment indicated by the data.

References

1. Boyd, D., & Ellison, N. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), 210-230.

2. Pew Research Center. (2021). Social Media Fact Sheet. Retrieved from: https://www.pewresearch.org/internet/fact-sheet/social-media/

3. Sharma, P., & Kumar, A. (2020). Understanding the Impacts of Social Media: Pros and Cons. International Journal of Information Management, 52, 101994.