Experience of Food Delivery Services
Authors: Akash Verma
Aakash Prajapati
Nayan Agrawal
Introduction:
In today’s fast-paced world, food delivery services have become an increasingly popular way to enjoy a variety of culinary delights without leaving the comfort of our homes or offices. From a quick bite to a celebratory feast, these services offer convenience, choice, and accessibility. But with numerous platforms and restaurants competing for our attention, understanding your experience is crucial.
Objective:
To understand underlying phenomena of the Experience Food Delivery Services.
Literature review:
- Sharma, S. (2023)
A Study on the Online Food Delivery Services Market in Chandigarh From a Customer Perspective:
The delivery services are intended to lessen the difficulties people encounter as a result of their surroundings and hectic schedules, which frequently leave them with little time to look for their needs, such as food, clothing, furniture, and other items. In addition, some people desire a luxurious lifestyle and want the convenience of having their needs met. As a result, there is a need for businesses and offices that offer complete delivery services. These businesses provide for a range of individual requirements, such as furniture, mail, and food delivery. Lessening individual burdens and simultaneously producing profitable revenue are the goals. With the development of e-commerce, people can now shop from home with just a few clicks and have their orders delivered right to their door (Handoko, 2016 as cited in Alsabbagh, 2023).
- Technavio
Food Delivery Market in India by Order Mode and Payment Mode – Forecast and Analysis 2022-2026
One of the key factors driving growth in the market is the increasing partnerships between restaurants and food delivery service providers in India. These partnerships enable restaurants to tap into the vast customer base available and vice versa. In addition, food delivery service vendors are entering into partnerships and agreements with restaurants and are obtaining customer insights and data analytics to explore the customer experience. Some recent examples of strategic partnerships between established restaurants and food delivery services vendors are mentioned be In February 2020, Amazon announced plans to enter the Indian market. The launch of the service, which would be offered as a part of either Amazon’s Prime Now or the Amazon Fresh platform, has been testing its food delivery service with selected restaurant partners in Bangalore, India. In February 2020, the food delivery platform, Swiggy, introduced BrandWorks, an initiative to aid restaurant partners with good culinary capabilities and unutilized kitchen capacities to co-create delivery brands.
Data Collection:
- Information is gathered from over 100 finance students through a Google Form, utilizing a Likert scale with 5 questions.
- The hypothesized mean is set at 3.
Data Analysis:
Likert scale:
- Strongly disagree
- Disagree
- Neutral
- Agree
- Strongly agree
|
Questions: |
Mean |
Std. Dev. |
Std. Error |
Z |
Result |
|
1. The ordering process through the apps of the food delivery services is easy and user-friendly.
|
2.95 |
1.40 |
0.01 |
-3.56 |
Reject |
|
2. I can easily find the food I want through the apps of the food delivery services.
|
3.16 |
1.31 |
0.01 |
13 |
Reject |
|
3. The prices of the food and delivery fees on the food delivery services are reasonable. |
2.89 |
1.39 |
0.01 |
-8.6 |
Reject |
|
4.The available payment methods on the food delivery services are convenient for me.
|
3.17 |
1.39 |
0.01 |
12.9 |
Reject |
|
5. I am satisfied with the quality of food delivered through food delivery services.
|
3.04 |
1.35 |
0.01 |
2.96 |
Reject |
Conclusion:
- The ordering process through the apps of the food delivery services is easy and user-friendly.
Interpretation: The mean score indicates that respondents, on average, slightly disagree that the ordering process through food delivery apps is easy and user-friendly. The Z-Result of -3.56 suggests that this result is statistically significant, indicating that the disagreement is not likely due to chance.
- I can easily find the food I want through the apps of the food delivery services.
Interpretation: The mean score indicates that respondents, on average, somewhat agree that they can easily find the food they want through food delivery apps. However, without a significance level provided, it’s unclear whether the result is statistically significant or not.
- The prices of the food and delivery fees on the food delivery services are reason
Interpretation: The mean score indicates that respondents, on average, disagree that the prices of food and delivery fees on food delivery services are reasonable. The Z-Result of -8.6 suggests that this disagreement is statistically significant.
- The available payment methods on the food delivery services are convenient for me.
Interpretation: The mean score indicates that respondents, on average, agree that the available payment methods on food delivery services are convenient for them. The Z-Result of 12.9 suggests that this agreement is statistically significant.
- I am satisfied with the quality of food delivered through food delivery services.
Interpretation: The mean score indicates that respondents, on average, are somewhat satisfied with the quality of food delivered through food delivery services. The Z-Result of 2.96 suggests that this satisfaction is statistically significant.
References:
- Sharma, S. (2023)
A Study on the Online Food Delivery Services Market in Chandigarh From a Customer Perspective
https://www.researchgate.net/publication/371796389_A_Study_on_the_Online_Food_Delivery_Services_Market_in_Chandigarh_From_a_Customer_Perspective
- Technavio
Food Delivery Market in India by Order Mode and Payment Mode – Forecast and Analysis 2022-2026
https://www.technavio.com/report/food-delivery-market-industry-in-india-analysis