Fast Food
AUTHOR – Mayuri Jadhav
MMS – Roll no (0222081)
Kohinoor Business School
Literature Review
Fast Food Consumption And The Ban On Advertising Targeting Children: The Quebec Experience.
Dhar, T., et al(2011) says that, “Ban cut money spent on fast food in Quebec by 13% per capita and resulted in fewer kids eating fast food”. many Fast Food chains have been criticized for marketing their products to children through advertising that use colorful packaging, characters, cartoons. To solve this problem some countries have enforced ban on advertising fast food to children. Advertising ban can be effective in reducing fast food consumption. The Quebec experience shows that advertising bans targeting children can help to prevent childhood obesity.
Fast Food Chicken: To Franchise Or Not?
Dittfurth, E.,et al(2019) says that, “Franchising allows individuals to obtain a license to open up their own restaurant to add onto an existing chain and promises the independence and support of a larger organization”. Franchising is a major factor in the industry, with many chains operating under a franchising model partnership. Whether or not to franchise a fast food chicken business depends on various factors, including the business owner’s goals, resources, and experience. Franchisees may have varying financial resources and expertise which can impact the quality of food, service and overall customer experience.
Relationship Between Fast Food And Obesity.
AL-ANSARI, A., et al says that, “Fast food consumption is strongly associated with weight gain and obesity”. Studies have shown that fast food is associated with higher body mass index, less successful weight-loss maintenance, and weight gain. Fast foods reduce the quality of diet and provide unhealthy choices, especially among children and adolescents, raising their risk of obesity. The proximity to fast food significantly increases the risk of obesity. Frequent fast-food consumption has been shown to contribute to weight gain. Obesity can be caused by a combination of fast food and the environment people live in today.
Fast Food Prices And Adult Body Weight Outcomes: Evidence Based On Longitudinal Quantile Regression.
HAN, E., et al(2013) says that, The article “Fast Food Prices and Adult Body Weight Outcomes: Evidence Based on Longitudinal Quantile Regression Models” examines the relationship between fast food prices and adult body weight outcomes. The article is part of a larger body of research examining the relationship between food prices and obesity The study found that higher prices for fast food were connected with lower body weight outcomes among adults. Overall study provides evidence that increasing fast food prices may be effective policy intervention to reduce obesity rates among adults.
Impact Of Situational Factors In Students Preference Of Fast Food – An Empirical Study.
SIDDIQUA, A. A., et al (2018) says that, “Fast food culture is a growing trend among young people worldwide, and the study aims to identify the factors that influence students’ perceptions and preferences for fast food restaurants”. The study was conducted at the University of Novi Sad, and it examined the current fast food consumption status among middle school students and explored factors influencing fast food consumption by university students. The study found that situational factors such as convenience, price, and social influence play a significant role in students’ preference for fast food.
Slow Food Versus Fast Food: A Zimbabwean Case Study Of Hotelier Perspectives.
Mkono, M. (2012) says that, The article “Slow food versus fast food: A Zimbabwean case study of hotelier perspectives” explores the conflict between slow food and fast food in Victoria Falls, Zimbabwe. The study uses hermeneutic phenomenology to investigate the perspectives of hoteliers in the area. The article argues that Victoria Falls has become a battleground between slow food and fast food, and that the perspectives of hoteliers are important in understanding this conflict. While fast food was seen as more convenient and profitable slow food was seen as more authentic and culturally significant.
“Our Burgers Eat Carbon” Investigating The Discourses Of Corporate Net-Zero Commitments.
Christiansen, K. L., et al (2023) says that, “Corporate net-zero commitments are becoming increasingly common, with over one-third of the world’s largest publicly traded companies now having net-zero targets”. One interesting trend in the discourses of corporate net-zero commitments is the use of catchy slogans, such as “Our burgers eat carbon” While these slogans may be effective in raising awareness and engaging consumers, it is important to critically examine the actions that companies are taking to achieve their net-zero targets.
An Empirical Study On Consumer Behavior Of Children On Fast Food.
KUMAR. R., M., et al says that, “The search results provide information on studies related to the consumer behavior of children on fast food”. Research article aims to identify the consumer behavior of children on fast food, focusing on leading MNC’s branded fast food. The study focuses on the buying behavior of youngsters towards fast food restaurants It has been verified that fast food companies target children through attractive tactics, including bonds to renowned and admired characters and offering gifts when buying the products.
The Contribution Of Western Fast Food To Fast Growing Body Mass In China.
Johar, M., et al (2017) says that, The “Western-style fast-food chains may contribute to the rapidly growing body mass in Asian “. A review of the growth of the fast food industry in China found that Western style fast food to fast growing body mass in china. A longitudinal study in China found that the opening of a Western-style fast-food restaurant in a particular community was associated with an increase in body mass. The consumption of fast food has increased rapidly in china particularly among urban and younger populations.
Junk Food Or Genuine Nourishment: The Nutritional Value Of Some South African Fast Food Chains.
R.C. Van den Honert. (2003) says that, The article “Junk Food or Genuine Nourishment: The Nutritional Value of Some South African Fast-Food Chains” examines the nutritional value of fast-food chains McDonald’s and Kentucky Fried Chicken in South Africa. The study found that a fully nutritional and varied daily diet can be made up from McDonald’s menu items, but not from Kentucky Fried Chicken However, only about 58% of the biggest South African fast-food restaurants provided nutritional information. The study found that few restaurants in South Africa provide nutritional facts on their products.
Conclusion
Fast food consumption has become a major concern in today’s society. Studies have shown that eating processed and fast foods can have negative impacts on both short-term and long-term health. Fast food is typically high in sugar, salt, saturated or trans fats, and processed ingredients, which can lead to obesity, high blood pressure, and other health problems. Despite this, fast food remains a popular choice for many Americans, with 43.7% of adults ages 20 to 39 consuming fast food on a given day. In response to the negative impacts of fast food, some governments have taken action. For example, Quebec has banned advertising targeting children for fast food and other unhealthy foods . However, the impact of such measures is still unclear. The relationship between fast food and obesity is complex and multifaceted. While fast food is often blamed for the obesity epidemic, it is just one factor among many. Other factors include genetics, physical activity, and socioeconomic status.
Reference
Dhar, T., & Baylis, K. (2011). Fast-Food Consumption and the Ban on advertising Targeting Children: The Quebec Experience. Journal of Marketing Research (JMR), 48(5), 799–813. https://doi.org/10.1509/jmkr.48.5.799
Dittfurth, E., Gerhardt, S., & Joiner, S. (2019). Fast Food Chicken: To Franchise or Not? Journal of Business & Behavioral Sciences, 31(2), 135–147.
AL-ANSARI, A.; NAZIR, M.(2023) Relationship between Obesity and Dental Caries in Saudi Male Adolescents. International Journal of Dentistry, [s. l.], p. 1–7, 2020. DOI 10.1155/2020/8811974. Disponível em: https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=owf&AN=146348313&authtype=uid&user=rmabrowserextension&password=Br0wserExtension789! Acesso em: 13 maio. 2023.
HAN, E., & POWELL, L. M. (2013). Fast Food Prices and Adult Body Weight Outcomes: Evidence Based on Longitudinal Quantile Regression Models. Contemporary Economic Policy, 31(3), 528–536. https://doi.org/10.1111/j.1465-7287.2012.00322.x
SIDDIQUA, A. A., & SHAW ALEM, I. M. (2018). Impact of Situational Factors in Students’ Preference of Fast Food – an Empirical Study. CLEAR International Journal of Research in Commerce & Management, 9(7), 9–11.
Mkono, M. (2012). Slow food versus fast food: A Zimbabwean case study of hotelier perspectives. Tourism & Hospitality Research, 12(3), 147–154. https://doi.org/10.1177/1467358412470556
Christiansen, K. L., Hajdu, F., Planting Mollaoglu, E., Andrews, A., Carton, W., & Fischer, K. (2023). “Our burgers eat carbon”: Investigating the discourses of corporate net-zero commitments. Environmental Science & Policy, 142, 79–88. https://doi.org/10.1016/j.envsci.2023.01.015
KUMAR. R., M., & RINA. R., I. (2015). An Empirical Study on Consumer Behaviour of Children on Fast Food. CLEAR International Journal of Research in Commerce & Management, 6(9), 1–4.
Johar, M., Maruyama, S., & Truong, J. (2017). The contribution of Western fast food to fast-growing body mass in China. Applied Economics, 49(8), 797–811. https://doi.org/10.1080/00036846.2016.1205726
R.C. Van den Honert. (2003). Junk food or genuine nourishment: The nutritional value of some of South African fast-food chains. ORiON, 13(0). https://doi.org/10.5784/13-0-437