Title: Significance/ Relationship of Sun Tv Network Ltd with Nifty
Author: Sharda Shingh Kaur
Introduction:
Sun TV Network is owned by Sun Group, one of the largest media conglomerates in India with operations in multi-diversified sectors. Sun TV Network has 33 power packed Television Channels with a reach of more than 95 million households in India. Sun TV, the flagship channel of the television network holds the Guinness World Record for the ‘Longest Continuous TV Camera shot LIVE’ where the record attempt was telecast live on 5th March 2014 on Sun TV clocking 23 minutes 25 seconds to celebrate the 1000th episode of the Tamizh TV serial ‘Nadhaswaram’.
Sun TV Network’s channels can be viewed throughout the world including U.S.A, Canada, Europe, Middle East, Singapore, Malaysia, Sri Lanka, South Africa, Australia and New Zealand.
Sun Group besides television media has 48 FM Radio Stations, two Daily Newspapers, five Magazines, a DTH satellite service & an IPL franchise.
Objectives:
Calculation of Beta of Shree Cement Ltd
Literature review:
Financial Performance Analysis: The financial performance of Sun TV Network Limited from 2009-10 to 2014-15. The study uses financial ratios to analyze the profitability, liquidity, solvency, and efficiency of the company. The results of the study suggest that Sun TV Network Limited is a financially stable and profitable company. ( N. Rajagopal & Suresh (2016)
Investor Perception Analysis: The perception of investors towards Sun TV Network Limited. The study used a questionnaire survey to collect data from 100 investors. The results suggested that the majority of investors have a positive perception of the company and are satisfied with its financial performance. ( Priya and Jayachitra (2018)
Data Collection:
Data was collected from Yahoo finance sites. The data was manipulated by the final closing,
Where the weekly return of Nifty is Y and the weekly return for the company is X.
1.Data Collected From 1st April 2022 – 31st March 2023 Of Sun TV Network Limited Which Is (Y) And Nifty 50 Which Is (X).
2. Then Regression Of (X & Y) .
Data Analysis:
Sun TV Network Limited return= 0
Nifty return = -0.99, (t-stat = -24.77)
N = 50,
R2 = 0.92,
F = 614.04,
Significance = 5.29,
Conclusion:
The above equation shows the relationship between Y and X. negative sign means there is a inverse relationship, which means X and Y are both rising simultaneously. Figure in the bracket is T-stats for b it is more than the table value. R2 is 92% of Y is explained by X. F is 614.04. The beta is -0.99which means it is less than one and is good for long term investment.
Reference:
Rajagopal, N., & Suresh, M. S. (2016). International Journal of Business and Management Invention, 5(9), 51-55.
Priya, R. V., & Jayachitra, R. (2018). International Journal of Accounting and Financial Management Research, 8(2), 56-62.