AUTHOR: Tanvi N Murudkar
LITERATURE REVIEW:
1. Countries worldwide are increasingly conscious of environmental protection, ecosystem, and clean transport mobility. The urban populations of the developing nations are primarily using fossil fuel-based projected to grow by approximately 50% by 2035. The people’s (society) acceptance of EVs for their mobility is important for policymakers to assess the social acceptance of EVs as decarbonised modes of transport.
2. A comparative analysis of CO2 emissions from various countries reveals that the top emitters are China, the USA, European Union, India, the Russian Federation, and Japan (Zhang and Hanaoka, 2021). However, several countries are planning to use Electric Vehicles (EVs) as a mode of transportation to support sustainability initiatives (Berkeley et al., 2018). This is because EVs are recognized as a simple solution to reduce emissions compared to gas-operated vehicles and address the economic, sustainability, and cleaner mobility issues (Liao et al., 2017a, 2017b).
3. The EVs adoption among users majorly depends on place-based users and policy instruments. The user’s EVs acceptance intention needs to consider for deploying the hybrid vehicles in the cities and also need to consider the other user-specific factors that play an essential role in EVs acceptance. Therefore, considering place-based decarbonization strategies is essential for developing sustainable city planning.
4. The Place-based decarbonisation (PBD) is a strategic solution to enable faster and cost-effective progress on path of carbon emission reduction in any geographical region. The meaning of the place is summarised as different demographics, social-economic status of the city/village, political and cultural systems, and the different governance mechanisms to adopt the decarbonise strategies/plans.
5. Ultimately, the progress towards the carbon footprints from public transport mobility would have a great impact on place-based EVs’ adoption strategies. Understanding the transport PBD the following parameters are important (i) users’ diversity of the place, (ii) available transport infrastructure, (iii) economic status of the place residents, and (iv) geographical region (mega cities, cities, town, and villages). Switching to energy-efficient transportation systems seems sensible to address the current environmental issues particularly for urban mobility.
6. The people’s (society) acceptance of EVs for their mobility is important agenda for policymakers to decarbonise the transport sector. Therefore, the assessment of societal readiness towards EVs is important for PBD strategies . In past, scholars have established that psychological factors (trust, usefulness, pride, guilt, among others) and demographic variables (gender, income, age) are critical determinants of EV adoption. For example, one of the Chinese study, the researchers found that young consumers and consumers in smaller cities preferred the adoption of EVs.
7. The government of India is promoting EVs, and in 2017 it was predicted to reach 29% of total automobile sales by 2020 (Bloomberg New Energy, 2017), and 100% EVs by 2020 (NITI Aayog, n.d.). These plans failed miserably, as just 3400 units of electric cars were sold in 2019–20.
8. Despite support from the Government of India to encourage buying EVs, the market is still yet to be penetrated. Hence, these studies try to bring data heterogeneity as well as user diversity for testing the proposed model in Tier-1 cities of India. Switching to energy-efficient transportation systems seems sensible to address the current environmental issues particularly for urban mobility.
9. The people’s (society) acceptance of EVs for their mobility is important agenda for policymakers to decarbonise the transport sector. Perhaps one of the most critical variables that affect consumers’ adoption intention of EVs is the infrastructure, which is seen in terms of the availability of charging stations, repair mechanics, and addressing technical problems associated with the usage of EVs.
10. In rapidly developing economies like India, the number of vehicles on the roads is increasing, which causes various transport environment externalities and makes more unsustainable city life. According to a CNN report, 22 out of 300 globally polluted cities are listed in India. Therefore, to develop deep decarbonise environment, Indian government is intervening to motivate the potential consumers and to increase the availability of the number of EVs by 2025.
CONCLUSION:
Developing countries like India are facing severe urban transport sustainability challenges. Electric vehicle-based mobility is considered one of the cost effective solutions to reduce carbon footprints in different places. The metropolitan (cities, megacities, and metro cities) and rural (town and villages) populations have different psychological, financial, and technical concerns about using EVs for travel. Therefore, this research is trying to measure the individual metropolitan consumer’s buying/ adoption intention for EVs to support the deep decarbonization vision of the nation.
REFERENCE:
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