PROBLEM STATEMENT: Watching short videos for hours makes me loose my focus on work.
SUB PROBLEMS:
1. Addiction to short content.
2. Limiting the thinking levels
3. Impact on lifestyle
SUB PROBLEM CHOSEN: Addiction to short content.
LIKERT SCALE QUESTIONS:
1. I watch short videos frequently.
2. Watching reels makes the content or tune settle in my mind for a long time.
3. Watching reels helps to reduce stress level.
4. I lose track of time while watching.
5. I think the short videos educate me.
NAME OF RESEARCHERS:
1. Khushi Jain – 80012100939
2. Shreya Jain – 80012100734
3. Harshit Lakhotia – 80012100887
4. Gaureesh Badhwar – 800012100837
INTRODUCTION:
The nature of social media is that it reinforces itself. It works by releasing dopamine, a “feel-good chemical” associated to enjoyable activities like eating, and social interaction, into the brain’s reward region. The platforms are intended to be addictive, and they have been linked to anxiety, despair, and even physical illnesses. As a result of these changes, many people are sleeping less and getting poor quality sleep. When this pattern is repeated over time, the individual’s performance suffers, and their mental health and stability suffer as well. People lose focus and mental attentiveness at work as a result of this.
OBJECTIVE: To see the impact of reels/ short videos on individuals’ productivity and wellbeing
DATA COLLECTION: Primary Research from the group of 106 students of age group between 20-25 years. The values in the scale were 1) Strongly disagree, 2) Disagree 3) Neutral, 4) Agree, 5) Strongly Agree. Their responses were gathered using a Google form and then entered into an excel file that was used to analyse standard deviation and other associated variables.
DATA ANALYSIS:
STATEMENTS I watch short videos/reels frequently. Watching short videos/reels makes the content or tune settle in my mind for a long time. I think the short videos/reels educate me. I lose track of time while watching short video/reels. Watching reels helps to reduce stress level.
u 3 3 3 3 3
MEAN(x) 4.056603774 3.716981132 2.896226415 3.981132075 3.122641509
STD DEVIATION 1.031228474 1.030531227 0.994549386 1.077750144 1.075288047
STD ERROR 0.099692619 0.099625214 0.096146718 0.104190039 0.103952019
Alpha 0.05 0.05 0.05 0.05 0.05
Z score 10.59861582 7.19678386 -1.079325294 9.416755043 1.179789584
accept/ reject/neutral ACCEPT ACCEPT NEUTRAL ACCEPT NEUTRAL
CRITERIA:
If Z > 1.96, accept positively
If Z is between 1.96 and -1.96, people are neutral
If Z is less than – 1.96 accept negatively
FINDINGS:
1. From the computed z value of 10.59 we see that people spend a lot of time watching short videos/reels on various social media platforms.
2. From the computed z value of 7.19 we see that the content or the song which these short videos/reels play settles in the mind of the audience for a long time.
3. From the computed z value of (-1.07) we see that the audience of these short videos/reels were indifferent about whether they were being educated by them or not.
4. From the computed z value of 9.41 we infer that people felt that they actually lose the track of time while watching short videos/reels.
5. From the computed z value of 1.17 we infer that the viewers felt unbiased when it comes to reduced stress level due to these short videos/reels played in social media platforms