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Author: Varun Thakur (021331025502) Introduction In today’s competitive automotive market, luxury car brands are not only distinguished by their engineering excellence but also by the emotional connections they foster with consumers. Brand perception and emotional attachment play a crucial role in shaping customer preferences, loyalty, and long-term brand value. Among the leading luxury automobile manufacturers, McLaren,… Continue reading A Comparative Study on Brand Perception and Emotional Attachment Toward Luxury Car Brands

Authors: Gaurang Fakare, Latika Jain, Prathamesh Gangurde   1. Introduction of the Industry As of 2026, the global financial landscape has shifted into a “wallet-first” era. For the student demographic, digital payment applications—such as UPI, Google Pay, Apple Pay, and specialized fintech apps—are no longer just alternatives to cash; they are the primary medium of… Continue reading Impact of Digital Payment Apps on Student Spending Behaviour

Survy on payment methods Author name: Madhavi Pavane 1. Introduction Digital payment systems have become an integral part of India’s financial ecosystem, driven by increased smartphone penetration, government initiatives, and convenience factors. Applications such as Google Pay, PhonePe, Paytm, and WhatsApp Pay dominate the market. Understanding user perception and satisfaction with these platforms is important… Continue reading A Survey on payment method

Prepared By: AUTHOR- Koshal raj Gaire, Miten Pancahamatia Batch: FINANCE – 3 (F3)   1.      INTRODUCTION The habit of reading newspapers is declining among students in today’s digital era. Excessive use of smartphones and social media has reduced their interest in printed news. This leads to a lack of awareness about current events and general… Continue reading Why students are not reading news paper

1.    Title: A Study on Consumer Satisfaction Towards Popular Packaged Chips Brands 2.    Author: Aryan Sawwalakhe (021331025078) 3.    IntroductionThe packaged snacks industry plays a significant role in India’s fast-moving consumer goods (FMCG) sector. Chips are among the most widely consumed snacks due to their affordability, easy availability, variety of flavours, and strong… Continue reading A Study on Consumer Satisfaction Towards Popular Packaged Chips Brands

A Study on Consumer Preference for Selected Cookie Brands Author: Rishav Raj 1. Introduction The Indian packaged food industry has witnessed significant growth, with cookies emerging as a popular snack across different age groups. Consumers consider factors such as taste, texture, brand reputation, and price while choosing cookie brands. Among students, cookies are preferred due… Continue reading A Study on Consumer Preference for Selected Cookie Brands

A Survey on Consumer Preference for Major OTT platforms. Author: – Tushar Tarmale Introduction The rapid growth of Over-The-Top (OTT) platforms has transformed the entertainment industry in India. With increased internet penetration and affordable smartphones, consumers now have access to multiple streaming platforms offering diverse content such as movies, web series, documentaries, and live sports.… Continue reading A Survey on Consumer Preference for Major OTT platforms.

Introduction The Royal Enfield 650cc motorcycle segment has emerged as a popular choice in the Indian and global mid-capacity motorcycle market. This segment offers riders a balance between performance, comfort, and affordability, making it attractive to both enthusiasts and everyday commuters. Royal Enfield’s 650cc lineup—Classic 650, Super Meteor 650, Interceptor 650, and Intercontinental GT 650—caters… Continue reading Royal Enfield 650cc Product Review Analysis Using Single-Factor ANOVA

 A COMPREHESIVE STUDY ON THE DIFFERENT TYPES OF TV SHOWS AIRED  BY MANAN THAPAR   Introduction Television dramas have evolved into a sophisticated medium of storytelling, often categorized by their narrative complexity, character development, and thematic depth. This study focuses on four critically acclaimed series: Breaking Bad: A high-stakes crime drama following a chemistry teacher’s… Continue reading A COMPREHESIVE STUDY ON THE DIFFERENT TYPES OF TV SHOWS AIRED

Om Mane – 021331025635   Introduction The two-wheeler market plays a crucial role in India’s transportation system, especially for students, working professionals, and middle-income households. Motorcycles are preferred for their affordability, fuel efficiency, ease of maintenance, and suitability for daily commuting. With rising competition, consumers today have multiple bike brands offering different value propositions in terms of… Continue reading A Survey on Consumer Preference for Major Bike Brands