Category: Uncategorized

Title: Healthy Lifestyles Author: Shraddha Sandeep Phajage Literature Review  Compensation This research explores the “Health Redeemer” phenomenon, where individuals with poor lifestyle habits attempt to offset their unhealthy behaviors by purchasing functional foods with specific health claims. Using a nonhypothetical Vickrey auction and Latent Class Analysis, the study segmented consumers into two distinct groups based… Continue reading Healthy lifestyle

Title: Niche Marketing Author: Rehan Siddiqui Roll No.0225053 Article: 1 Summary: Expand Your Horizons Niche Marketing Success StoriesAuthor: Jean Marie Caragher Journal of Accountancy Apr 2008 This article tells how accounting firms grow fast by picking niche markets for special groups like real estate health care banks for nonprofits instead of chasing everyone. Success needs… Continue reading Niche Marketing

Title-Digital Dependency: A Study on the Rising Problem of Mobile Addiction Among Youth” Author’s name – Ria Chaurasiya Introduction – In today’s digital era, smartphones have become an essential part of everyday life. However, excessive use of mobile devices has led to a growing problem known as digital or mobile addiction. This issue affects mental… Continue reading Digital Dependency: A Study on the Rising Problem of Mobile Addiction Among Youth

Title: An Analytical Study of Child Labour and Its Social Impact Author: Tanvi Jadhav Roll No: 69 1.0 Introduction: Child labour is a serious social problem in many developing countries. It describes how children working in conditions that harm their health, education and the overall development. Instead of going to school many children forced to… Continue reading An analytical Study of Child Labour and it’s Social Impact

Impact of GST in economy Title: Impact of GST in economy Author: Ashwini Rathod (B),100 1.0 Introduction India’s indirect tax system before 2017 was complex, consisting of multiple taxes such as VAT, Service Tax, Excise Duty, Central Sales Tax, and Entry Tax. These overlapping taxes created a cascading effect (tax on tax), increasing the cost… Continue reading Impact of GST in economy

Title: Stress Management Techniques Author: Harshala Mahala FYMMS 2025-26 (B), 87 1.  Introduction In today’s fast-paced and competitive world, stress has become a common part of everyday life. Students face academic pressure, professionals deal with workplace deadlines, and individuals struggle to balance personal and social responsibilities. When stress is not managed properly, it can negatively… Continue reading Stress Management Techniques

URBAN MARKETING   Author: NIKHIL SANTOSH DESAI Kohinoor Business School, Mumbai Fy- MMS Div A Roll no 0225007    Literature Review    Urban and rural marketing both succeed when businesses truly understand people’s needs and lifestyles. In cities, a strong retail mix, good value, and a pleasant atmosphere matter more than just infrastructure. As explained… Continue reading URBAN MARKETING

Title: Impact of Social Media Marketing on Consumer Purchase Intention Author: Madhura Milind Gaokar – 63   Building on Social media marketing has gradually transformed from a simple communication channel into a powerful tool that shapes consumer decision-making. The journey begins with Mu (2023), who establishes that social media marketing activities such as entertainment, interaction,… Continue reading Impact of Social Media Marketing on Consumer Purchase Intention

Author: Nabhaneel Pradeep Karambat. Abstract Milk has been marketed not only as a beverage but as a symbol of strength, purity, and health. Through decades of strategic advertising, emotional storytelling, celebrity endorsements, and government support, milk marketing has shaped public perception and dietary habits. This review examines ten academic perspectives on how dairy branding influenced… Continue reading How Marketing of Milk Shaped People’s Minds: Consumer Perception, Health Narratives, and Branding Influence

The Dual Frontier: Emerging AI Applications and the Future of Employment Author: Sanskruti Patil   The Impact of Sora AI on Marketing and Advertising Employment The launch of Sora, an advanced Generative Artificial Intelligence (GAI) from OpenAI, marks a transformative shift in the marketing and advertising sectors. This technology leverages machine-learning algorithms to generate high-quality,… Continue reading The Dual Frontier: Emerging AI Applications and the Future of Employment