Category: Uncategorized

Consumer trust in E-commerce Author : Ninad Malaji Rawool Literature Review :   1.Voice Chatbots and Consumer Trust in E-Commerce Gharib et al. (2025) studied the role of conversational AI and voice-based chatbots in improving consumer engagement and trust in e-commerce. The authors explained that AI-powered chatbots help firms communicate with customers more easily and… Continue reading Consumer trust in E-Commerce

IMPACT OF GST IN ECONOMY Title: Impact of GST in economy Author: Ashwini Rathod (B),100 1.0 Introduction India’s indirect tax system before 2017 was complex, consisting of multiple taxes such as VAT, Service Tax, Excise Duty, Central Sales Tax, and Entry Tax. These overlapping taxes created a cascading effect (tax on tax), increasing the cost… Continue reading Impact of GSt in economy

Cyber Security Issues in Digital Payments Author: Anjukumari Ramdayal Pandit   1. Cyber Terrorism, Encryption and Legal Governance in India The expansion of digital infrastructure has significantly increased exposure to cyber terrorism. Encryption technologies, while essential for secure communication and data protection, are increasingly exploited by terrorist organisations for anonymous coordination, recruitment, propaganda dissemination, and… Continue reading Cyber Security Issues in Digital Payments

Currency Under Siege: Trade Tensions, Capital Flows, and the Depreciation of the Indian Rupee Author: Yash Vilas Deshmukh Literature Review Higher Tariffs and Rising Imports Increased the Need for Dollars Dutta and Vajpayee explain that higher tariffs on Indian exports reduced their competitiveness globally, while increasing domestic demand for imported goods such as gold and… Continue reading Currency Under Siege: Trade Tensions, Capital Flows, and the Depreciation of the Indian Rupee

Why Startups Fail: Financial, Strategic and Organizational Determinants of Venture Mortality Author: ABHISHEK HARIDAS MESHRAM Literature Review: 1. Critical Reassessment of Startup Failure Rates Shikhar Ghosh (2012) critically reassesses commonly cited startup failure statistics and venture capital performance outcomes. Based on empirical evidence, Ghosh argues that startup failure rates are often underestimated. Many venture-backed firms… Continue reading Why Startups Fail: Financial, Strategic and Organizational Determinants of Venture Mortality

Artificial Intelligence in Higher Education: Adoption, Impact, and Governance across Teaching, Learning, and Institutional Strategy Author: Shivam Ingle Literature Review 1.AI Curriculum Expansion Across the global education landscape, universities are actively launching AI-focused departments, majors, and interdisciplinary programs to meet the rising demand for AI skills in the job market. Large enrollments in new AI… Continue reading AI in Higher Education

Fashion Trends and Retail Market Author: Poonam Dwivedi     Literature Review 1.  Buying Behavior  Chaure, Gautam, and Husain (2024) examined how consumers select fashion apparel in Nagpur, India. Surveying 200 respondents aged 24–50, the study identified quality, price, brand reputation, and current fashion trends as primary factors influencing purchase decisions. Consumers exhibit varying behaviors,… Continue reading Fashion trends and retail market

  Author: Harsh Vivek Parkar Kohinoor Business School, Mumbai Fy- MMS Div B Roll no 94     3.1 Impact of household spending pattern Jain (2025) explains that inflation significantly changes household spending behaviour, especially among low- and middle-income groups. During periods of rising prices, families are forced to adjust their priorities, often reducing expenditure… Continue reading Impact of Inflation on Household Consumption

Author: Rehan Siddiqui 53  Title: Niche Marketing    Introduction  Niche marketing is an important concept in modern business. Instead of targeting everyone, companies focus on a small and specific group of customers who have special needs and preferences. This helps businesses understand their customers better and provide products or services according to their needs.  Many… Continue reading Niche Marketing

                  FEAR OF FAILURE   Author : Mahak Shrivastava 021331025218                     Anushka Mithari    021331025069     Introduction  In today’s competitive academic environment, students often face high expectations regarding performance and success, which can lead to psychological pressure. One common challenge arising from this pressure is fear of failure, defined as anxiety about making mistakes or not meeting expectations. This fear… Continue reading Fear of Failure