Title: – Consumer Segmentation Based on Online Shopping Behaviour Among College Students Authors: Vinayak Garg Bhavika Khemani Divyansh Chechani Introduction The rapid growth of e-commerce has significantly transformed the purchasing behaviour of consumers, especially among young adults and college students. With the increasing penetration of the internet, smartphones, and digital payment systems, online shopping… Continue reading Consumer Segmentation Based on Online Shopping Behaviour Among College Students